Metaplanet Secures ¥30 Billion through Zero-Percent Bond Issuance for Purchase of 1,005 Bitcoins
In a bold move to capitalise on the growing trend of companies storing reserves in Bitcoin, Japan's Metaplanet, also known as "Strategy," has announced a significant expansion of its Bitcoin treasury strategy. This strategic shift aims to increase its Bitcoin holdings from the current 8,888 BTC to a staggering target of 100,000 BTC by the end of 2026.
### Accelerated Bitcoin Purchases
Metaplanet has been acquiring Bitcoin in large quantities, with recent purchases of over 1,005 BTC in June 2025. This aggressive pace suggests the company could potentially reach or even surpass its target a year ahead of schedule.
### Capital Raising Through Equity and Bonds
To fuel this ambitious Bitcoin accumulation, Metaplanet has resorted to innovative fundraising methods. The company plans to issue bonds worth approximately $5.4 billion exclusively for Bitcoin purchases and has also conducted stock acquisition rights offerings. This low-cost financing strategy is expected to sustain ongoing BTC accumulation.
### Expansion into the U.S. Market
Metaplanet is not limiting its growth to Japan. The company aims to expand to the U.S. market through its subsidiary, Metaplanet Treasury Corp, targeting Western investors to further boost its Bitcoin treasury.
### Strategic Rationale and Implications
Metaplanet's CEO, Simon Gerovich, attributes the company's Bitcoin buying spree to global economic structural shifts towards information technology-driven economies. He also cites geopolitical risks, changes in monetary regimes, and concerns over sovereign debt as factors contributing to Bitcoin's appeal as a scarce, easily transferable, and intermediary-free asset.
The company's Bitcoin holdings have already generated an extraordinary 349% year-to-date return in 2025, significantly boosting the company’s equity value. This impressive performance has led to Metaplanet's stock appreciating over 350% in 2025, outperforming the Bitcoin market itself.
With a BTC portfolio approaching 100,000 coins, Metaplanet aims to become Asia’s leading corporate Bitcoin holder, comparable to the U.S. giant MicroStrategy (holding over 592,000 BTC). This scale grants the company considerable market influence, as its large, consistent Bitcoin purchases can affect Bitcoin prices and market stability.
### Summary
Metaplanet's latest Bitcoin treasury strategy combines an ambitious accumulation target, a large-scale bond issuance and equity financing, and a timely response to macroeconomic uncertainties to position itself as a dominant institutional Bitcoin holder in Asia. This approach not only enhances its balance sheet and stock value but also potentially shifts dynamics in the Bitcoin market due to its growing buying power.
- Metaplanet has been actively mining or purchasing Bitcoins, having recently acquired over 1,005 BTC in June 2025, demonstrating an aggressive pace towards reaching its targeted 100,000 BTC by the end of 2026.
- To fund this significant Bitcoin accumulation, Metaplanet is employing creative financial strategies, including issuing bonds worth approximately $5.4 billion for Bitcoin purchases and conducting stock acquisition rights offerings, which offer low-cost financing.
- Metaplanet's expansion plans extend beyond Japan, with the company aiming to enter the U.S. market through its subsidiary, Metaplanet Treasury Corp, attracting Western investors to boost its Bitcoin holdings.
- The strategic rationale behind Metaplanet's Bitcoin buying spree, as explained by CEO Simon Gerovich, revolves around global economic shifts towards technology-driven economies, geopolitical risks, changes in monetary regimes, and concerns over sovereign debt, making Bitcoin an attractive, scarce, and intermediary-free asset.
- As Metaplanet's Bitcoin holdings approach 100,000 coins, the company aims to emerge as Asia's leading corporate Bitcoin holder, standing alongside U.S. giants like MicroStrategy (holding over 592,000 BTC), asserting considerable market influence through its consistent, large-scale Bitcoin purchases, which can impact Bitcoin prices and market stability.
