Media conglomerate Warner Bros. Discovery inks agreement with Nielsen for ongoing services.
Warner Bros. Discovery and Nielsen have announced a new, long-term, multi-year deal that will see the media giant leverage Nielsen's robust measurement capabilities across all its platforms. This comprehensive deal covers both linear and streaming services, ensuring Warner Bros. Discovery can optimise the impact of its ad spend and inventory.
The deal, set to commence in 2026, will also see Warner Bros. Discovery expand its use of Nielsen's services. This includes the adoption of Advanced Audience services, designed to deliver accurate data for both parties and their mutual advertising clients.
Nielsen, the only company that can measure every way fans watch their shows across all platforms, is thrilled to extend its partnership with Warner Bros. Discovery. Karthik Rao, Nielsen's CEO, praised Warner Bros. Discovery as one of the top media companies in the world, consistently delivering hits for fans across every platform, according to Nielsen's industry-leading reports.
For Warner Bros. Discovery, the priority is to provide clients with reliable tools and actionable insights. David Porter, head of ad sales, data, insights, and research at Warner Bros. Discovery, expressed that the new deal focuses on delivering smarter data and solutions to better reach audiences.
This partnership is timely, as the industry accelerates currency innovation and optionality across the marketplace. Nielsen's services are designed to meet these needs, delivering data that can further optimise the effectiveness of campaigns for Warner Bros. Discovery's clients.
From streaming to linear and live to on-demand, Nielsen gives Warner Bros. Discovery the data they need to grow their business. The new deal will provide Warner Bros. Discovery with data to better capture performance and viewership across all screens.
Warner Bros. Discovery will continue to use Nielsen's Big Data + Panel as currency for Upfront and beyond. This means that advertisers can trust the accuracy and reliability of the data provided by Nielsen, ensuring that their ad spend is used effectively.
In conclusion, the extended partnership between Warner Bros. Discovery and Nielsen is set to bring about a new era of data-driven decision making for the media giant. With Nielsen's advanced measurement capabilities, Warner Bros. Discovery is well-positioned to deliver smarter data and solutions to its partners, optimising the impact of their ad spend and inventory.
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