Marketing Institute Set to Launch at SBC Summit 2025, Featuring Gary Vaynerchuk Q&A Session
In the dynamic world of digital marketing, the SBC Summit 2025 is set to provide a platform for learning and growth with its inaugural Marketing Academy. This key pillar of the Tech Academy program will take place on Wednesday, 17 September at Sala Tejo, part of the MEO Arena.
Renowned entrepreneur and marketing powerhouse, Gary Vaynerchuk, will headline the Marketing Academy, delivering hands-on training specifically in social media, PR, and performance strategy. The session, scheduled for September 17, 12:15–16:30, promises to be a valuable opportunity for startups, affiliates, and marketers interested in areas such as AI, Web3, and gambling industry marketing.
The Marketing Academy's focus extends beyond social media to encompass content marketing, brand building, influencer strategy, and digital performance. It aims to provide practical insights for those seeking to navigate the challenges of preserving brand identity in an age of real-time news cycles and online scrutiny, as explored in the ask-me-anything session titled "Communication is Everything: Hear from a Leading PR Professional."
Thomas Balling Rasmussen, a marketing expert with experience at Betsson and advising global brands like Entain, will lead an interactive masterclass, "The Fundamentals of Marketing: A Strategy that Makes Your CFO Lean in." In his session, Rasmussen will present a case study on maximizing marketing budget by shifting focus from responding to demand to actively creating it.
The SBC Summit 2025's Tech Academies are launching with four full-day Tech Academies covering AI, Marketing, Web 3.0 & Blockchain, and a new academy to be announced soon. Other highlights include "Influencer Marketing: How to Use Social Media as a Primary Channel," bringing together leading social media creators to explore how brands can collaborate with influencers to build authentic and viral campaigns.
The Marketing Academy will also feature two practical deep dives into brand protection and influencer marketing. Furthermore, Rasmus Sojmark, CEO & Founder of SBC, has announced that Vaynerchuk will deliver a keynote on the Super Stage, in addition to his participation in the Marketing Academy for a more direct and immediate focus on practical insights.
Vaynerchuk's Ask Me Anything (AMA) session is inspired by his New York Times bestseller Day Trading Attention and will focus on capturing and converting underpriced attention across various platforms. The Marketing Academy will also host "From Myths to Methods: Advanced SEO Tactics That Move the Needle," a hands-on session exploring the future of backlinks, Navboost strategies, and high-ROI tactics led by SEO experts Sean Bianco, James Dooley, Craig Campbell, and Karl Hudson.
Rasmus Sojmark, CEO & Founder of SBC, has commented that the Tech Academies represent an ambitious upgrade to SBC's educational program, stating that they are about equipping professionals from all sectors with the tools, insights, and connections they need to thrive in a fast-moving digital world. The Marketing Academy promises to be a vibrant gathering of content creators, PR professionals, marketing veterans, SEO experts, and industry leaders, making it a must-attend event for anyone interested in digital marketing.
- The Marketing Academy, part of SBC Summit 2025, will offer practical insights for individuals in the gaming industry, delving into topics such as AI, Web3, and gambling industry marketing, as well as other areas such as content marketing, brand building, and influencer strategy.
- Gary Vaynerchuk, a renowned entrepreneur, will not only lead a session at the Marketing Academy on social media, PR, and performance strategy but will also deliver a keynote on the Super Stage, discussing his approach to capturing and converting underpriced attention across various platforms, a topic covered in his book Day Trading Attention.
