Major Automakers Unveil Their Latest Models at Munich's Auto Expo: BMW, Volkswagen, Mercedes, and Others
The automotive world is abuzz with anticipation as the 2025 Munich Motor Show approaches, set to be Europe's biggest since the Covid pandemic. Among the much-awaited reveals, Audi has promised to unveil a new concept car that could mark a significant shift for the brand.
Dubbed the "TT Moment 2.0," this electric sports car is expected to serve as a successor or spiritual continuation of the iconic TT, blending design and performance in a segment increasingly dominated by electric SUVs and crossovers.
From the design previews and statements by Audi’s CEO, Gernot Döllner, the concept will feature sporty coupe proportions with a design language that blends the original Bauhaus-inspired first-generation TT’s silhouette and the sharper, modern cues from recent Audi concepts. Strong shoulder lines and minimalist LED lighting elements suggest a clean yet athletic aesthetic.
The car will likely be based on the Volkswagen Group’s Scalable Systems Platform (SSP), also underpinning the electric Porsche 718, indicating high performance and advanced electric architecture. The concept signals a new design direction for Audi, serving as a "highly emotional" sports car—distinct from both the TT and R8, yet capturing the essence of a halo model for the brand’s future EV sports cars.
Meanwhile, BMW has also been making waves with its new electric offerings. The BMW iX3 prototype, which has been reviewed on our website, is set to be a radical electric family SUV that will mark a new era for the German marque in terms of technology and design. The iX3 will have slimmer batteries compared to the electric version of the X3, resulting in a dramatic leap in range up to 497 miles. If this range is achieved, the BMW iX3 would be Britain’s longest-range EV.
The Munich Motor Show will also see the unveiling of the new Audi concept car alongside the BMW iX3 and several other crucial new models from Volkswagen, Mercedes-Benz, Renault, Polestar, and others.
Cupra, the high-performance sub-brand of the Spanish car manufacturer SEAT, is also expected to reveal a new concept car at an unspecified event. According to reports, the Cupra concept will showcase the next generation of Cupra’s interior design, featuring a yoke-like steering wheel, a chunky central spine, and racing seats.
As the automotive industry continues to evolve, these new concept cars promise to push the boundaries of design, technology, and performance. The 2025 Munich Motor Show is shaping up to be an exciting event for car enthusiasts worldwide.
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