Magnite's Evolved ClearLine Set to Transform Programmatic Advertising
Magnite is set to revolutionize programmatic advertising with its upcoming beta release of the evolved ClearLine platform. The update, scheduled for the coming weeks, integrates AI assistance and agentic workflows from Magnite's September 2025 acquisition of streamr.ai.
The new ClearLine enables buyers and curators to discover, package, and activate inventory across Magnite's premium omnichannel footprint. Jean Fitzpatrick, EVP of Commercial Strategy at IPG Mediabrands, praised ClearLine's unique capabilities, highlighting its operational advantages in driving efficiency, scale, and transparency across every screen.
Operating on the same infrastructure as Magnite's SpringServe, the evolved ClearLine allows curated campaigns to execute closer to the impression. This evolution addresses the growing complexity in programmatic advertising, providing a more coherent approach to campaign management across all screens.
Mike Laband, Group SVP of US Revenue at Magnite, emphasized the platform's role in streamlining media buying and empowering advertisers with a single tool for curation and activation across every screen, including streaming TV. The unified ClearLine platform positions Magnite to capitalize on multiple industry trends, including the shift toward streaming television, the adoption of programmatic curation standards, and the integration of artificial intelligence into advertising workflows.
Magnite's ClearLine evolution, set for beta release in the coming weeks, promises to transform programmatic advertising. Unlike The Trade Desk's push toward transparency with OpenAds, Magnite's approach streamlines workflows and empowers advertisers with a unified platform for curation and activation across all screens.
