Luxury automaker Mercedes-Benz introduces customisation plan for premier vehicle models
Mercedes-Benz Unveils Exclusive Personalization Program in Australia
Mercedes-Benz has introduced the MANUFAKTUR Exclusive program in Australia, offering customers a unique opportunity to create a car that truly reflects their personal style. This program offers more than 50 handcrafted paint finishes and over 20 new interior upholstery combinations for the Mercedes-Benz S 580 L, Mercedes-Maybach S 680, Mercedes-AMG SL 63 Roadster, and Mercedes-AMG GT 63 2-door Coupe.
The handcrafted paint finishes range from Solid, Metallic, MAGNO (matte), and Bright options, featuring a selection of revived heritage colours, past special model colours, and bold contemporary hues. The program aims to elevate personalization to a new level, allowing customers to create a car that is as distinctive as they are.
For the S 580 L and Maybach S 680, the program also provides over 20 new interior upholstery combinations. These upholsteries come in elegant neutrals and vivid statement tones, allowing a bespoke individual cabin atmosphere that complements the exterior finish. Customers can choose from striking two-tone layouts and four unique shades of red.
The MANUFAKTUR Exclusive paint option is priced at AUD 24,300 MRLP and is available on all four eligible models. The MANUFAKTUR Exclusive Interior Package for the S 580 L is priced at AUD 4,600 MRLP and includes the Chauffeur package, EASY ADJUST luxury head restraints, front passenger seat adjustable from the rear, PRE-SAFE® impulse protection, Executive seat configuration, and designer belt buckles (front and rear).
On the S 580 L, the MANUFAKTUR Exclusive upholstery option must be paired with either the Business Class Package or the MANUFAKTUR Exclusive Interior Package. For S 580 L and Maybach S 680 customers, personalization extends into the cabin with over 20 new upholstery combinations.
Customers can explore the full MANUFAKTUR palette and upholstery selection via the Mercedes-Benz Car Configurator. The MANUFAKTUR program emphasizes exclusivity and heritage combined with contemporary boldness for these top-tier models in Australia.
[1] Mercedes-Benz Australia press release [2] Mercedes-Benz Australia MANUFAKTUR Exclusive program website [3] Mercedes-Benz Australia Car Configurator
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