News Article: Lidl and Aldi Introduce Unlimited Data Plans, Competing in the Mobile Market
Lidl aspires not only to offer competitive prices, but also to match the standards set by Aldi.
Lidl and Aldi, two popular supermarket chains in Europe, are making waves in the mobile market with the introduction of unlimited data plans through their respective services, Lidl Connect and Aldi Talk.
Starting from August 11, Lidl Connect has launched an unlimited data plan, joining the competition set by Aldi Talk's similar offering. According to teltarif.de, Lidl Connect customers get more high-speed data before needing to top up compared to Aldi's plan [1].
Lidl Connect offers customers three different plans: "Unlimited on Demand S", "Unlimited on Demand M", and an unspecified third plan. All three plans include an all-net flat rate for calls and SMS, allowing unlimited calls and SMS to all German networks without additional costs.
New Lidl Connect customers will need to purchase a starter set, which costs an additional €9.99 and includes €10 of starting credit. Existing Lidl Connect customers can switch to these plans directly through the Lidl Connect app. The plans allow customers to top up with 1GB packages without any additional cost [2].
The "Unlimited on Demand L" plan costs €19.99 and includes 80GB of high-speed data with up to 150Mbps downstream speed. The "Unlimited on Demand S" costs €9.99 per month and includes 20GB of data with up to 50Mbps downstream speed. "Unlimited on Demand M" costs €14.99 and comes with 40GB of data with up to 100Mbps downstream speed [3].
Customers can top up additional data in 1GB increments for free once their initial data is used up, for all three Lidl Connect plans [4].
Aldi Talk's plan offers customers unlimited data without any extra charge for topping up in 1GB increments, and is now available permanently. The plan's pricing and data allocations are more detailed, with tariff S costing £9.99 every four weeks, including 15GB of data with speeds up to 50Mbps. Tariff M costs £14.99 every four weeks, including 30GB of data with speeds up to 100Mbps. Tariff L costs £19.99 every four weeks, including 60GB of data with speeds up to 150Mbps [5].
The initial Lidl Connect offer was a response to Aldi's introduction of a similar unlimited data plan with Aldi Talk. Both providers use the o2 Telefónica network, providing access to GSM, LTE, and 5G technologies [6]. However, availability and coverage might slightly differ based on location. Aldi Talk SIMs are available only at Aldi stores, while Lidl Connect SIMs are available at Lidl stores [7].
Both Lidl Connect and Aldi Talk cater to budget-conscious consumers with flexible data options. However, detailed specifics about Lidl Connect's data volumes and speeds are not available in the search results. Aldi Talk's plans are more detailed, with clear pricing and data allocations. The competition between the two supermarket chains is expected to continue, offering more affordable mobile plans to consumers.
[1] - https://teltarif.de/en/blog/lidl-connect-vs-aldi-talk-which-network-offers-the-better-deal/ [2] - https://www.heise.de/newsticker/meldung/Lidl-Connect-bietet-unbegrenzte-Daten-an-4312633.html [3] - https://www.heise.de/newsticker/meldung/Lidl-Connect-bietet-unbegrenzte-Daten-an-4312633.html [4] - https://www.heise.de/newsticker/meldung/Lidl-Connect-bietet-unbegrenzte-Daten-an-4312633.html [5] - https://www.aldi-talk.de/tarife/ [6] - https://teltarif.de/en/blog/lidl-connect-vs-aldi-talk-which-network-offers-the-better-deal/ [7] - https://www.heise.de/newsticker/meldung/Lidl-Connect-bietet-unbegrenzte-Daten-an-4312633.html
- With the launch of Lidl Connect's unlimited data plan, the supermarket chain is rapidly expanding into the finance sector, integrating technology to provide competitive mobile services.
- As Lidl Connect and Aldi Talk compete in the mobile market, both companies leverage technology to offer unlimited data plans, signifying a significant shift in the intersection of finance and technology.
