Large retailer Homzmart broadens horizons in logistics, introducing Lifters - a service designed for handling oversized shipments across Egypt.
In a significant move for the e-commerce industry in Egypt, Homzmart, a popular online marketplace for home furniture and appliances, has launched a new logistics platform called Lifters. The co-founder and COO of Homzmart, Ibrahim Mohamed, is leading the initiative, drawing on his extensive experience in logistics.
Background
Ibrahim Mohamed, the brainchild behind Lifters, is also the co-founder of Homzmart. Based in Egypt, Lifters was created to tackle the logistical challenges commonly faced by e-commerce businesses and customers, particularly in the home goods sector where delivery and installation can be complex.
Services Offered
Lifters offers a wide range of services aimed at providing a seamless logistics experience. These services include:
- End-to-End Delivery: From pickup to final delivery, Lifters ensures that goods reach customers' homes safely and efficiently.
- Installation Services: Recognizing that many home goods require assembly or installation, Lifters offers professional installation services as part of their delivery.
- Last-Mile Logistics: The platform focuses heavily on last-mile delivery, ensuring that items reach customers in a timely and safe manner.
- Flexible Scheduling: Customers can schedule deliveries at their preferred times, adding a layer of convenience.
- Tracking and Updates: Real-time tracking and consistent updates keep customers informed, enhancing transparency and trust.
- Specialized Handling: With expertise in handling fragile or bulky items, Lifters reduces the risk of damage during transportation.
Expanding Horizons
Lifters is not just an extension of Homzmart, but a bold step towards serving other businesses across the market. The platform aims to improve the logistics experience within Egypt’s e-commerce ecosystem, supporting both businesses like Homzmart and individual consumers.
Prior to founding Homzmart in 2019, Mohamed served as Director of Operations at Egyptian logistics startup Bosta and led logistics development for Jumia Egypt. Mahmoud Ibrahim, Homzmart's co-founder and CEO, announced the launch of Lifters on LinkedIn, calling it a significant milestone after five years of investment in logistics infrastructure.
A Tech-Driven Solution
Lifters positions itself as a tech-driven, end-to-end logistics provider. It offers services such as e-commerce warehousing, order fulfillment, first-mile and middle-mile operations, last-mile delivery, quality control, reverse logistics, B2B supply chain solutions, and tailored 3PL services. By leveraging technology and a customer-centric approach, Lifters aims to revolutionize the logistics industry in Egypt.
Ibrahim Mohamed, the co-founder of Homzmart and the brainchild behind Lifters, is expanding the platform's reach to serve other businesses beyond Homzmart. As a tech-driven, end-to-end logistics provider, Lifters offers a range of services including e-commerce warehousing, order fulfillment, and last-mile delivery, aiming to revolutionize the logistics industry in Egypt.
