"Labelled as 'Refex eVeelz', the company undergoes a transformation to 'Refex Mobility'; introduces Anirudh Arun as the new chief executive officer.
Refex Mobility, formerly known as Refex eVeelz, is making waves in the electric mobility sector with its recent rebrand and new leadership team. Anirudh Arun has been appointed as the CEO of the company, while Ankit Grover takes on the role of Chief Business Officer.
Arun, who was previously CEO at BluSmart, brings extensive experience in building premium, reliable, and zero-cancellation fleet systems using clean fuel technology. His appointment is a strategic move to lead Refex Mobility's next phase of growth, focusing on scaling operations, improving execution, enhancing customer experience, and strengthening enterprise partnerships with corporate clients.
Under Arun's leadership, Refex Mobility aims to reinforce its mission of providing responsible mobility solutions that are safe, sustainable, reliable, and socially impactful. The company's fleet has grown significantly since its inception in March 2023, expanding from 24 EVs to nearly 1,400 serving B2B and B2B2C markets across corporates and institutions. With Arun at the helm, Refex Mobility is poised to scale further and create transformative transport for communities.
Refex Mobility is not just about electric vehicles. It offers tech-backed and tailored B2B and B2B2C mobility solutions, ensuring every ride feels premium, safe, and dependable, whether for individual passengers or large-scale corporate mobility needs.
Grover, as the Chief Business Officer, will drive revenue growth by deepening enterprise partnerships and expanding corporate client engagements. This strategic appointment is a testament to Refex Mobility's commitment to raising the bar across all dimensions of urban mobility.
The rebranding of Refex Mobility is more than just a change of name. It is a commitment to delivering safe, reliable, and socially-conscious transportation at scale. The new brand identity reflects the company's unwavering dedication to professionalism, timeliness, cleanliness, and customer-first service. This is evident in the redesigned company logo, the modern app icon, and striking new vehicle decals.
Refex Mobility is reimagining what responsible mobility means for India. With its focus on reliability, safety, sustainability, and social impact, the company is set to revolutionize urban mobility, offering sustainable alternatives for enterprise and employee mobility.
Arun and Grover's appointments, coupled with the rebrand, mark a new era for Refex Mobility. With their combined expertise, the company is poised to make a significant impact in the electric mobility sector, driving India towards a more sustainable and responsible future.
[1] Anirudh Arun's appointment as CEO of Refex Mobility announced [2] Ankit Grover appointed as Chief Business Officer of Refex Mobility [3] Refex Mobility announces significant fleet expansion [4] Refex Mobility unveils new brand identity [5] Refex Mobility's focus on reliable, safe, and sustainable mobility
- Refex Mobility's new leadership team, Anirudh Arun as the CEO and Ankit Grover as the Chief Business Officer, bring expertise in technology, business, and finance to the electric mobility sector.
- Arun aims to strengthen enterprise partnerships and push for sustainable growth, enhancing Refex Mobility's focus on reliability, safety, sustainability, and social impact.
- The company's fleet has expanded drastically since its inception, with a shift towards clean transportation technologies.
- The rebrand of Refex Mobility signifies a commitment to delivering transport solutions that are safe, reliable, and socially conscious, using technology to provide premium and dependable mobility solutions.
