Kia is granting a £3,750 reduction in price for its EV3 and EV4 Air electric vehicle models.
In the lead-up to the final decision on the UK Government's Electric Car Grant eligibility criteria, Kia Motors is taking a proactive approach by offering deposit contributions for its latest electric vehicles (EVs), the Kia EV3 and the new EV4.
Starting from the third quarter of this year, Kia will offer a deposit contribution of £3,750 for both models, before the government's final decision on the grant. This move places Kia ahead of its competitors, including sister firm Hyundai, in offering incentives for electric car customers.
The Kia EV3, priced at £33,005, will see a significant reduction in cost, dropping to £29,255 after Kia's deposit contribution. Similarly, the Kia EV4, priced at £34,495, will cost £30,945 after the deposit contribution. Both vehicles will be available in entry-level Air specification.
The Government's Electric Car Grant, which provides discounts of up to £3,750 on cars priced below £37,000, has two levels. The grant offers £3,750 for vehicles with the highest sustainability credentials, such as verified Science Based Targets and low carbon emissions in assembly and battery production. EVs that meet more basic environmental criteria receive £1,500.
However, there is speculation that the country of origin might play a key part in determining a vehicle's eligibility for the grant. While no official confirmation has been made as of early August 2025, industry reports suggest that the government is considering the country of manufacture as part of the sustainability and eligibility criteria. Clarity on this matter is expected after mid-August 2025.
In the meantime, Kia's incentives for electric car customers mirror those offered by Hyundai. Hyundai has a scheme called "Electric Grant" that reduces the recommended retail price (RRP) of every electric car model by up to £3,750.
As we await the government's final decision on the Electric Car Grant eligibility criteria, Kia's deposit contribution offers a compelling reason for consumers to consider the EV3 and the new EV4 as their next electric vehicle.
The cooperation between the business sector and the government's Electric Car Grant significantly influences the finance aspect of electric vehicle (EV) purchases, as it provides incentives for consumers in the form of discounts. Kia's proactive approach, offering deposit contributions for the Kia EV3 and the new EV4, demonstrates a strategic use of technology to remain competitive in the EV market.
