Karyn Coates Named ASI's Executive Director for LogoMall, Affiliate Relations, and Membership Information
Karyn Coates, a seasoned professional with a Bachelor of Science degree in Marketing, has been appointed as the Executive Director of LogoMall, Affiliate Relations, and the newly-formed Membership Information Team at the Advertising Specialty Institute (ASI). Coates brings a wealth of experience to the role, having previously served as Director of Affiliate Relations and LogoMall, and led the Canadian Western Bank.
Under Coates' leadership, ASI members have benefited significantly from her expertise in affiliate programs. Her team's efforts have resulted in over $12 million in savings for members on UPS shipping alone. Prior to this, Coates managed LogoMall, an online shopping mall offering over 300,000 promotional products, and provided savings programs for ASI members.
Coates' impressive career has been recognised with the prestigious title of Specialty Advertising Counselors of the Delaware Valley (SACDV) Person of the Year in 2002. In her new role, she will oversee the update of demographic information for ASI products, including CreditConnect, ASICentral.com, and ESPOnline, through the Membership Information Team.
With her proven track record and extensive experience, Karyn Coates is well-positioned to drive further success and savings for ASI members. Her appointment to the Executive Director role is expected to bring valuable insights and strategic direction to the Membership Information Team and ASI's product offerings.
