June partners officially with Generatik, the digital mall advertising platform.
In a strategic move to increase visibility and establish Generatik's digital platform as a key player in the advertising industry, JUNE agency has partnered with Generatik to develop a comprehensive communication strategy. The focus is on positioning Generatik within the media landscape and targeting key industry stakeholders such as advertising agencies, brands, and indoor advertising networks.
At the heart of the strategy is the emphasis on mall advertising, a central aspect of Generatik's offering, while also recognising the value of other advertising real estate like office buildings and retail parks. The aim is to enhance brand awareness for Generatik, positioning it as the first fully digital platform in Romania for planning mall advertising campaigns.
JUNE's involvement extends beyond strategy definition, also encompassing the positioning of key messages and managing media relations. The partnership is framed as more than just about visibility, but about bringing forward a product that redefines how brands plan their presence in shopping malls.
The communication effort aims to create the right context for Generatik to be perceived as a valuable tool, built in Romania but with global potential. The strategy is a focused, message-driven campaign leveraging media and market positioning to highlight Generatik's innovation and utility in digital mall advertising planning with the support of JUNE's expertise in startup communications and media relations.
The success of Generatik's campaign underscores the essential role of PR in supporting tech launches. Since its launch, JUNE has continued to support Generatik with media relations, strategic communication consultancy, and content development to strengthen the brand in the long term and support its expansion beyond the local market.
Generatik, a tech solution that simplifies the planning, estimation, and contracting of mall advertising campaigns, brings to Romania the first fully digital platform in this field. With an intuitive interface, accurate demographic data, and smart algorithms, the platform reduces the time it takes to generate a national mall advertising media plan from 20 days to just 20 minutes.
Developed by Brand Management, a company with over 20 years of experience in the indoor advertising industry, Generatik brings together all players in the physical advertising space. The partnership between JUNE Communications and Generatik aims to create an authentic dialogue between Generatik and its market, validating the product in the industry.
JUNE Communications, a Bucharest-based PR and communications agency, specialises in brand positioning, media relations, corporate communication, and product launches. The agency collaborates with startups, SMEs, and corporations, both locally and internationally, delivering tailored campaigns across various sectors, including technology, fintech, agriculture, and energy. The success of Generatik's campaign confirms the agency's ability to drive impactful communication strategies for tech launches.
Raźvan Marincoi, Product Manager at Generatik, emphasises the role of PR in bringing Generatik to the market faster than expected. Iuliana Floricică, CEO & Co-founder of June Communications, stated that the communication effort aimed to create the right context for Generatik to be perceived as a valuable tool. The campaign quickly sparked interest in the industry and helped attract early attention from major media agencies.
In summary, the partnership between JUNE Communications and Generatik marks the launch of a digital platform that redefines how brands plan their presence in shopping malls. The focused, message-driven campaign leverages media and market positioning to highlight Generatik's innovation and utility in digital mall advertising planning, positioning it as a key player in the advertising industry.
- The partnership between JUNE Communications and Generatik extends beyond strategy definition, also encompassing technology, as the focus is on developing a tech solution that simplifies the planning, estimation, and contracting of mall advertising campaigns.
- With its comprehensive communication strategy, the collaboration between JUNE and Generatik aims to position the product not only within the advertising industry, but also in the finance and business sectors, as they look to attract key stakeholders such as brands, advertising agencies, and investors.
