Joyalukkas, a jewelry company, teams up with Zoho to digitally modernize its international retail operations
In a significant move towards digital transformation, luxury jewellery retailer Joyalukkas has partnered with Zoho, the tech company led by Sridhar Vembu, to modernise its global retail operations. The transformation, carried out by Zoho's Enterprise Business Solutions team, has seen the implementation of the Zoho Customer Experience Platform in over 100 stores in India and across 10 international markets.
The Zoho platform, powered by contextual intelligence, is designed to provide a unified view of the customer and enable contextual, omnichannel engagement. This cutting-edge technology is aimed at delivering Joyalukkas' signature experience consistently across its global markets.
Mani Vembu, CEO of Zoho, emphasised the importance of technology in luxury retail, stating that it must be intelligent, intuitive, scalable, seamlessly integrated, and adaptable to local needs. Luxury retail, he explained, operates at the intersection of craftsmanship, quality, and emotion, requiring a consistent delivery of the signature experience across global markets.
John Paul Alukkas, Managing Director of Joyalukkas, expressed the need for a platform capable of unifying data, adapting to local nuances, and scaling globally. He stated that the Zoho Customer Experience Platform was chosen for its ability to enable proactive, insight-led engagement across every region Joyalukkas operates in.
The implementation of the platform has unified sales and service functions, centralised customer data, and enhanced operational agility in the Indian stores. It has also established a scalable foundation for customer experience innovation across global markets.
The transformation has seen Joyalukkas improve operational efficiency and customer experience by integrating greater cohesion, intelligence, and agility into its systems. The platform helps enterprises pivot quickly and drive meaningful customer interactions through deep data unification and rapid implementation.
According to Mani Vembu, the speed at which Joyalukkas has embraced this transformation speaks volumes about their vision, operational strength, and commitment to delivering customer value. The Zoho Customer Experience Platform for Joyalukkas in various international markets was implemented by ZBrains.
Founded in 1997, Joyalukkas is a jewellery retailer with over 175 showrooms across 11 countries. The company's partnership with Zoho marks a significant step in its digital journey, positioning it to meet the evolving needs of its customers in an increasingly digital world.
