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Japanese Startup Hakki Finds Success in India's Booming Market

Hakki's founder, Reiji Kobayashi, praises India's fast business decisions and warm locals. The microfinancing startup is thriving in the country's large, growing market.

Motorbike is on the road. Background there are trees.
Motorbike is on the road. Background there are trees.

Japanese Startup Hakki Finds Success in India's Booming Market

Japanese entrepreneur Reiji Kobayashi has found India's startup environment welcoming, with locals eager to embrace new brands. Kobayashi has expanded his microfinancing startup, Hakki, to India, moving to Bengaluru in 2024 to capitalise on its large, growing market.

Hakki, headquartered in Japan, aims to go public on the Japanese stock exchange by 2028. The startup focuses on microfinancing for cars in developing countries, employing four people in India, 74 in Kenya, and two in South Africa. Kobayashi appreciates Bengaluru's pleasant weather and friendly locals, making it an ideal base for expansion. He finds business decisions in India are made faster than in Japan, with less emphasis on consensus. Kobayashi plans to grow Hakki's presence in India and expects to travel between countries as the company grows.

Reiji Kobayashi's Hakki has found success in India's startup-friendly environment. With a focus on microfinancing for cars, the company aims to grow its presence in the country, taking advantage of its large, growing market and faster business decision-making.

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