ITZBund Uses Matomo for Website Analytics, User Consent Required
The ITZBund website utilizes Matomo, a web analytics service, to improve its usage and performance. The ITZBund, on behalf of the Federal Statistical Office, operates and hosts Matomo on its servers.
Matomo creates a unique fingerprint for each user, combining their IP address, visited pages, referral source, duration of stay, and frequency of access. This data aids in understanding user behavior and enhancing the website's content and structure.
The legal basis for processing this data is user consent, as outlined in Article 6 (1) a) of the GDPR and § 25 (1) TTDSG. When browsing the site, the 'matomo.js' script runs and a cookie named 'matomoTracking' is set to facilitate this process.
In conclusion, the ITZBund website uses Matomo to analyze user interactions, with user consent serving as the legal basis. This data helps optimize the website's functionality and content.
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