iPhone 17 Sales Soar, But Analysts Question Apple's Pricing and Innovation
Apple's latest iPhone lineup, including the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max, has seen strong early sales, outperforming the iPhone Air. However, financial analysts have raised concerns about Apple's pricing strategy and innovation capabilities.
Bank of America's early sales data indicates that the iPhone 17 and iPhone 17 Pro are selling better than the iPhone Air, which was priced at $999. Some view the iPhone Air as a testament to Apple's ongoing innovation. However, financial analyst Laura Martin has a different perspective.
Martin attributes Apple's loss of pricing power to its inability to introduce new 'killer apps' and distinctive features. A study by Mark Cerny over the past six years revealed a decline in Apple's innovation capability, leading to a 13% reduction in shareholder value due to insufficient price adjustments of the three core iPhone models to match inflation.
Despite the strong early sales of the iPhone 17 series, analysts like Laura Martin question Apple's pricing strategy and innovation edge. Martin maintains a Hold rating on Apple shares, indicating potential concerns for investors.
