Investment of $12.5 Million Obtained to Revolutionize Business-to-Business Purchasing Processes
In an exciting development, Deeto, an AI-native platform designed to modernize go-to-market (GTM) strategies, has raised $12.5 million in a Series A funding round. Led by Jump Capital, the round also saw participation from UpWest, TAL Ventures, Mertor, TAU Ventures, and other notable investors.
Deeto's mission is to address the challenge of building trust and influencing decisions early in the purchasing process. The platform does this by harnessing and activating the voice of the customer across the entire buyer and customer journey.
Deeto offers several key features, including automating the collection of valuable customer content, packaging this content into personalized microsites, social proof, and sales-ready collateral, and delivering the right customer voice content at the right moment across websites, marketing campaigns, and sales cycles. The platform also integrates with existing CRM and marketing automation platforms to ensure content relevance and extend reach.
One of the standout aspects of Deeto is its AI-powered automation, which automates content generation and facilitates scaling customer intelligence infrastructure beyond mere proof points.
The funding will be used to scale Deeto's platform, expand AI capabilities, and further establish itself as the core customer layer for modern go-to-market teams. Eran Baron, Co-Founder and CEO of Deeto, expressed his excitement about the funding, stating that sales conversations now happen too late to shape perception, and Deeto aims to make the voice of customers visible, searchable, and actionable during a buyer's independent research.
Deeto's unique approach has already gained traction with companies like Atlassian, Dropbox, Klaviyo, Bloomreach, and 6Sense, which use Deeto to automate the collection of personalized customer insights, proof points, and stories at scale. Saaya Pal, Partner at Jump Capital, expressed her excitement about Deeto's ability to make customer-led growth scalable and actionable, turning static references into dynamic, data-driven assets.
The era of customer-led growth is accelerating, and Deeto is building the infrastructure that helps companies earn trust earlier, convert faster, and win more often. By transforming customer feedback into a continuous growth tool, Deeto aims to address the modern buyer's preference for peer validation, thereby shortening sales cycles, increasing win rates, and enhancing customer trust at scale.
[1] Source: Deeto [5] Source: Deeto
With this new funding, Deeto is poised to expand its platform to meet growing demand from organizations looking to modernize their go-to-market strategies and stay competitive in today's market.
By utilizing the fresh funding, Deeto aims to broaden its platform and enhance its AI capabilities, positioning itself as a pivotal component in modernizing businessgo-to-market strategies through technology-driven customer influence. This expansion is expected to cater to a growing demand from organizations that emphasize investing in reliable and scalable customer-led growth solutions. [1]
Deeto's technological advancements in the field of automating collecting customer insights and making them actionable during the early stages of the purchasing process play a crucial role in addressing the challenge of building trust and influencing decisions in today's business world. Organizations can leverage these investments in finance and technology to streamline the process and leverage customer-led growth for their own advantage. [5]
