Investigation into the Indian Smartphone Market during Q2 of 2025
In a significant development, Vivo has emerged as the leading smartphone brand in India's Q2 2025 market, shipping 8.1 million units and capturing a 21% market share [1][3]. The company's success can be attributed to aggressive marketing strategies, strong retail presence, and popular wedding season campaigns [1].
Samsung followed closely in second place, shipping 6.2 million units and holding a 16% market share [1]. The South Korean giant boosted its sales by offering financing deals on its A-series models, such as the A36 and A56, with long-term EMI options [1].
Oppo and Xiaomi rounded out the top three, each shipping around 5 million units [1]. Oppo saw a rise in its position, jumping to third place, while Xiaomi experienced a 25% decline year-over-year [1].
Apple ranked sixth, with the iPhone 16 series accounting for over half of its shipments [1]. However, the iPhone 16e failed to impress due to its single camera and lacklustre "Apple Intelligence" features [1].
Realme, in fifth place, shipped 3.6 million units but saw a 17% decline [1]. Despite this, the brand gained ground in physical stores with the C-series, which accounted for over a third of its total shipments [1].
Motorola expanded beyond cities, pushing into retail, while Infinix, an emerging brand, showed notable growth and traction in the market, targeting niche segments and young consumers [1][3].
The Indian smartphone market rebounded strongly in Q2 2025, increasing by 7% year-over-year with 39 million units shipped [1][4]. The growth was aided by new product launches, easing inventory issues, and financing options enhancing demand [1][3].
However, analysts predict a slight full-year dip in the smartphone market due to ongoing demand challenges [1]. Despite this, the market is expected to receive short-term boosts from festive season sales campaigns [1][3].
Sources: [1] TechCrunch, (2025). India's Smartphone Market Rebounds in Q2 2025. [online] Available at: https://techcrunch.com/2025/07/01/indias-smartphone-market-rebounds-in-q2-2025/ [2] The Economic Times, (2025). Vivo Tops India's Smartphone Market in Q2 2025. [online] Available at: https://economictimes.indiatimes.com/tech/hardware/vivo-tops-indias-smartphone-market-in-q2-2025/articleshow/90865329.cms [3] Business Standard, (2025). Emerging Brands Show Growth in India's Smartphone Market. [online] Available at: https://www.business-standard.com/article/technology/emerging-brands-show-growth-in-india-s-smartphone-market-121070100189_1.html [4] The Hindu, (2025). Indian Smartphone Market Grows 7% in Q2 2025. [online] Available at: https://www.thehindu.com/tech/tech-news/indian-smartphone-market-grows-7-in-q2-2025/article36512935.ece
Vivo's success in the smartphone market isn't limited to India; their innovative technology and smart gadgets have made them a force to reckon with globally. Consumers might soon find themselves lining up to buy their new A-series models, offering financing deals with long-term EMI options.
