Investigation
Xiaomi, the renowned tech giant, has made a significant stride in the automotive industry with the launch of its SUV, the Xiaomi SU7. The vehicle, which received an astounding 200,000 pre-orders within the first three minutes of its launch on June 26, 2025, has been met with unprecedented demand 14.
In the first month after its launch, Xiaomi delivered 24,410 units of the SU7 sedan, contributing significantly to the company crossing the 30,000 total vehicle deliveries mark in July, alongside other models like the YU7 crossover 2.
The Xiaomi SU7 has been extensively tested to ensure its performance and reliability. Xiaomi executives, including Chairman and CEO Lei Jun, have collectively driven over 100,000 kilometers in on-road tests for the SU7. Lei Jun himself drove over 3000 kilometers, including a long-distance test from Beijing to Shanghai, a distance of 1276 kilometers 1.
The SU7 has been tested in extreme temperatures ranging from -40°C to 60°C, high altitudes of up to 4768m in the Kunlun Mountains, and in various road conditions across 300 cities nationwide, with 576 prototype vehicles deployed for large-scale testing 1.
The SU7's impressive specifications include a 0-100 km/h acceleration time of 2.78 seconds and a top speed of 265 km/h. The vehicle also boasts the most minimal drag coefficient among production vehicles, at 0.195 Cd 1.
The SU7 is available in various cities, with the first batch being available in 29 selected cities nationwide. Delivery centers for the SU7 will begin operations by the end of March, and another 10 cities will be added soon 1.
The SU7 comes in a new color variant, Twilight Purple, announced by Lei Jun. For those seeking more power, the AWD variant of the SU7 produces 495 kW of power and 838 Nm of torque 1.
Xiaomi Group's investment in R&D, including smart electric vehicles, reached 6.7 billion yuan in 2023. The company's 2023 total revenue was 271 billion yuan, with an adjusted net profit of 19.3 billion yuan 3.
Xiaomi Group held its first board meeting at its new automotive factory on March 19, marking a new chapter in the company's automotive journey 3.
- The Xiaomi SU7, with its impressive technology and sleek design, encourages a modern, tech-driven lifestyle, turning heads among gadget enthusiasts and car aficionados alike.
- As more tech-savvy consumers seek innovative solutions for their transportation needs, Xiaomi's investment in R&D for smart electric vehicles, such as the Xiaomi SU7, is expected to reap significant returns in the electric-vehicle market.
- With the successful launch of the SU7, Xiaomi has demonstrated its commitment to pushing the boundaries of automotive technology and design, positioning itself as a prominent player not just in the tech industry, but also in the automotive world.
