Introducing an affordable new streaming service, priced significantly lower than Netflix and Amazon Prime Video.
Roku, known for its popular streaming devices and TVs, as well as its own free streaming service, The Roku Channel, has entered the paid streaming market with a new ad-free platform called Howdy.
Howdy, priced at $2.99 per month, offers a library of fairly recent movie releases, classic blockbusters, and TV shows. The service is currently available on Roku devices, including branded TVs, and through the Roku app.
The launch of Howdy comes as a natural progression for Roku, following the significant success of The Roku Channel since its launch in 2017. The company has partnered with content providers such as Lionsgate, Warner Bros. Discovery, and FilmRise to ensure a diverse and engaging selection of content for subscribers.
Some titles available on Howdy include the Elvis movie, Dirty Dancing, Weeds, Mad Max: Fury Road, and Kids in the Hall.
The Roku Channel, which was launched in the US in 2017, has since expanded to other regions, including the UK and Mexico, around three years after its initial launch. It remains to be seen whether Howdy will follow a similar path and become available in other regions.
Roku mobile app users can also access Howdy content, making it convenient for users to enjoy the service on-the-go.
For those looking for an affordable alternative to popular streaming services like Netflix, Amazon Prime Video, and Disney, Howdy presents an attractive option. Its lower monthly fee of $2.99 could make it an appealing choice for budget-conscious viewers.
In conclusion, Roku's foray into the paid streaming market with Howdy offers an affordable, ad-free streaming option for viewers in the US. With a diverse library of content and partnerships with major studios, Howdy is poised to compete with established streaming services. However, whether it will expand to other regions remains to be seen.
Technology has seen Roku's expansion from offering popular gadgets like streaming devices and TVs, to venturing into the paid streaming market. With Howdy, subscribers can access a vast selection of movies, classic blockbusters, and TV shows on their gadgets, as it is available on Roku devices, including the Roku app.
