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intensifying rivalry for Starlink's satellite internet dominance

Rising Competitors in Starlink's Market

Amazon launches multiple satellites for the Kuiper mission in space.
Amazon launches multiple satellites for the Kuiper mission in space.

Living in remote areas means dealing with shoddy connections, slow speeds, and no hope for improvement. Rollouts of fiber optic networks are always delayed, 5G is a distant promise, and even in urban centers, a stable video call is hit-or-miss. A thrilling space race is underway to resolve this issue, aiming to send satellites into the cosmos to deliver high-speed internet without any need for landlines or cell towers. Multiple companies are joining the fray, promising fast internet for everyone.

One of the most recognized players is SpaceX, with its Starlink network. Interested folk can order a small satellite dish for their garden or balcony right now. This connection is reliable, fast enough for streaming and remote work, and is often the best option in many places. The service costs roughly 50 to 100 euros per month – comparable to a fiber optic connection, minus the digging, construction, and years of waiting.

Amazon is also joining the fun with its "Kuiper" project, aiming to launch thousands of satellites into space by 2026 to provide internet to rural and remote locations.* First launches and tests have been successful, and the service for end users is slated for the end of 2025. Amazon could not only generate a new revenue stream but also connect its existing infrastructure, from the cloud business to logistics.

The global scale of this race is evident in China's plans for its GuoWang project. Reports from industry portal "Golem" reveal that China plans to launch more than 13,000 satellites over the next few years, with some satellites for civilian uses and others for military purposes. Russia is pursuing a similar objective with the Sphere project, but faces significant delays – in part due to international sanctions.

European SkyUpstagers

Europe is not far behind. The Franco-British company Eutelsat-OneWeb wants to supply businesses, schools, aid organizations, and government agencies with its own network. Private customers can also get in on the action through intermediaries like SkyDSL, where packages start at about 17 euros per month. The EU is also planning a joint satellite project called "IRIS2" that will prioritize the security of European data streams.

The major advantage of satellite internet is that while traditional providers are hesitant to expand, and mobile dead zones remain, satellite services offer a genuine alternative. Unlike many classic providers, they promise seamless coverage, without borders. This can be a real game-changer for people living in remote areas, commuters, campers, or freelancers working from home.

Compared to traditional internet service providers, satellite internet has a surprisingly competitive edge. While some rural households still pay around 40 euros per month for 16 Mbit/s, Starlink or soon, Amazon's Kuiper, offer speeds of up to 100 Mbit/s or more, and at similar or even lower price levels. However, it's important to note that such offers may not include all the customer protections of telecommunications law, as emphasized by the consumer protection center.

In short, the world of internet access is evolving, and often for the better. Satellite internet is no longer a last resort but a worthy alternative to DSL, cable, or LTE. It's fast, adaptable, and often more affordable compared to outdated landlines. If you live in an underserved region, keep an eye on these new offerings. The first generation is already available, and the next ones are just around the corner.

* Once fully deployed, the Kuiper system is expected to provide internet coverage for 95% of the Earth's population, with some limitations in high-latitude regions due to reduced satellite visibility.

  • Satellite
  • Satellite internet
  • Starlink
  • Amazon
  • Project Kuiper
  • Europe
  • SpaceX
  • Streaming
  1. As Europe races to catch up in the satellite internet competition, plans are underway by the Franco-British company Eutelsat-OneWeb to establish a network that could potentially rival Starlink and Amazon's Project Kuiper.
  2. In the realm of science and technology, sophisticated satellites deployed for internet connectivity are not only revolutionizing remote areas but also transforming the business landscape, with Amazon's Kuiper project aiming to generate a new revenue stream by delivering high-speed internet to previously underserved locations.
  3. Despite the Commission having adopted a proposal for a regulation on the establishment of a European Data Protection Supervisor, the secure handling of European data streams remains crucial, especially as businesses and government agencies increasingly rely on satellite internet for sensitive operations like remote work and streaming.

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