India Leads Global App Market Growth in 2020
The global app market witnessed significant growth and changes in 2020, with India emerging as a major player. The country led the world in app installs and saw a surge in mobile usage and time spent on apps.
In 2020, global spending in app stores reached over $143 billion. Notably, India accounted for around 14% of the global app installs, demonstrating its growing influence in the market. The country's app market maturity, however, remains unclear due to insufficient data.
India's mobile usage skyrocketed in the first half of 2020, with a 37% spike. This increase was accompanied by a fourfold rise in the growth rate of app downloads compared to the global average. Indians spent an average of 4.2 hours per day on mobile in April 2020, with short video content formats accounting for 40 minutes of that time.
Globally, the number of internet users grew by 321 million in 2020. Looking at mobile usage patterns, India stood next only to Indonesia in terms of average time spent on mobile in the first half of the year. This trend was reflected in the global gaming landscape, where one in ten gamers was Indian.
The app market's growth and India's significant role in it highlight the country's potential in the digital sector. As mobile usage and app installs continue to rise, India's app market maturity will be an area to watch in the coming years.
