In the spring, Omichi shifted their focus from conducting webinars towards using artificial intelligence more frequently.
In the bustling city of Omsk, Russia, the demand for AI-based tools has witnessed a significant surge, particularly in the realm of online meetings. According to recent data, the use of AI tools for virtual communication and collaboration has more than doubled among Omsk residents since the start of 2025, with an impressive increase of nearly 120%[2].
This rapid adoption of AI technologies is reflective of a broader global trend towards integrating AI across sectors, aiming to enhance productivity and revolutionise remote work. The spike in AI tool usage specifically for online meetings suggests a growing reliance on AI features such as automated scheduling, transcription, translation, and real-time interaction enhancements.
The MTS Link digital assistant has emerged as a popular choice among Omsk residents for managing their online meetings. This digital assistant handles routine tasks like preparing meeting summaries and identifying key topics in chats, enabling users to focus on the discussions at hand. Moreover, the MTS Link platform offers a variety of AI functions, including background blur or replacement, automatic conversation transcription, noise cancellation, meeting summary, and even digital avatars.
The increased use of these features is evident, with March being the most "productive" month for employing AI functions among Omsk residents. Interestingly, the number of webinars slightly decreased by 5% during this period, indicating a shift towards more interactive and engaging online meetings.
The surge in AI tool usage also corresponds with a 30% increase in the number of online business meetings held among Omsk residents. This growth underscores the efficiency and convenience that AI-powered tools bring to digital business processes, enabling teams to work faster and more effectively.
Notably, MTS Link solutions have become widely used for online meetings in Omsk, offering a secure platform for data storage and processing, a crucial aspect given the strict data protection requirements.
In summary, the city of Omsk has witnessed a marked shift towards embracing advanced digital tools for everyday professional communication, with AI-powered online meetings playing a significant role in this transformation. The increased use of AI features like background blur or replacement, automatic conversation transcription, noise cancellation, meeting summary, test and survey service, masks, and digital avatars with MTS Link is a testament to this evolution.
What is the reason behind the growing reliance on AI features for online meetings in Omsk, Russia? The rising popularity of AI-based tools like the MTS Link digital assistant is a testament to the increasing adoption of technology and artificial-intelligence, aimed at enhancing productivity and revolutionizing remote work.
