In Ghana, food delivery app Chowdeck achieves a daily order milestone of 1,000 within three months, a mark previously attained in Nigeria three times as long.
In a significant move, Nigerian on-demand delivery platform Chowdeck has expanded its operations to Ghana, marking its first foray outside Nigeria. Three months after launching in Accra, Chowdeck has surpassed 1,000 daily deliveries and aims to reach 5,000 daily orders by September 2025 [1][5].
Chowdeck's growth strategy in Ghana is centred around quick commerce, powered by dark stores. These micro-warehouses, located near customers, enable ultrafast delivery with times reduced to under 20 minutes for groceries [1][2]. The company also focuses on a sustainable, profit-oriented model, leveraging local market expertise [2][3].
Beyond meals, Chowdeck delivers a diverse range of items, including groceries, medicines, and essentials, aiming to build a super app platform serving multiple daily needs [2][5]. The company's operations are supported by a large rider network of over 20,000 riders, with an average delivery time of about 30 minutes [2][5].
Recent funding of $9 million from Novastar Ventures is being used to scale Chowdeck's infrastructure across Nigeria and Ghana, with plans to open dozens more dark stores by the end of 2025 [1][5].
Henry Whyte, a former Bolt Ghana operations manager, has been appointed as the Ghana country lead for Chowdeck, aiming to strengthen its position in the highly competitive market [6].
Chowdeck's expansion into Ghana began with a rider training program and a customer rewards scheme to drive adoption [3]. Customers can benefit from a referral program offering GHS10 discounts on initial orders and a tiered "ChowScore" loyalty system, which offers free deliveries and exclusive discounts [4].
Chowdeck's success in Ghana mirrors its achievements in Nigeria, where it has served over 1 million users and facilitated over ₦30 billion ($19 million) in deliveries [3]. A woman-led business in Chowdeck's vendor base has achieved ₦2.3 billion ($1.5 million) in revenue [7].
The food delivery market in Nigeria, where Chowdeck operates, is projected to grow from $1 billion to $2.4 billion by 2032 [8]. CEO Femi Aluko celebrated this achievement on LinkedIn, calling it more than just a number and proof that Chowdeck's vision transcends borders [9].
On October 15-16, Chowdeck will host its Moonshot event in Lagos, featuring top founders, creatives, and tech leaders. Early bird tickets are available with a 20% discount [2].
With its rapid growth, localized approach, and focus on profitability, Chowdeck is well-positioned to gain share in Ghana's evolving on-demand delivery space.
References:
- TechCabal
- Techpoint Africa
- Modern Ghana
- Ghana Web
- YEN
- Techpoint Africa
- Pulse Nigeria
- Nairametrics
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