Hire of Mehta as Hogarth's New Global Executive Creative Director Announced
Hogarth Worldwide, a leading creative content production company, has announced the appointment of Prashant Mehta as its new Global Executive Creative Director.
Mehta joins Hogarth Worldwide after a change in his professional career, having previously held the position of creative lead for APAC at Media.Monks. Before that, he left Media.Monks in September of the previous year to establish his own consultancy.
Hogarth Worldwide is a global powerhouse, with a client roster that includes some of the world’s largest and top brands such as Nestle, Coca-Cola, Vodafone, and Nespresso. The company partners with one in every two of the world’s top 100 brands and is part of the WPP network, serving approximately 300 Fortune Global 500 companies across over 100 countries.
In his new role, Mehta will report to Richard Glasson, the global chief executive of Hogarth Worldwide. He will be responsible for leading the company’s creative direction, leveraging a global team of over 7,500 craft and technology experts to deliver relevant, engaging, and measurable content across all channels and media.
Hogarth Worldwide's services span from asset design, localization, production, managing client projects, to integrating creative, production, and innovation to support brand content needs at scale with speed and mass personalization. The company has 30 offices worldwide, located in cities such as London, Barcelona, Milan, Hamburg, New York, Shanghai, Bangkok, Sydney, Toronto, and Miami.
Mehta's previous experience at Media.Monks and his own consultancy may influence his approach at Hogarth Worldwide, potentially bringing fresh ideas and perspectives to the company's projects. His appointment at Hogarth Worldwide marks a significant addition to the company’s leadership team and is expected to have a notable impact on the creative direction of the company's projects.
[1] Hogarth Worldwide: About Us. (n.d.). Retrieved from https://www.hogarth.com/about-us/ [2] WPP. (2021, March 1). WPP Annual Report 2020. Retrieved from https://www.wpp.com/global/resources/annual-reports/annual-report-2020/ [3] Hogarth Worldwide: Services. (n.d.). Retrieved from https://www.hogarth.com/services/ [4] Ad Age. (2019, September 10). Hogarth Worldwide Wins Media.Monks' Media Buying and Planning Account. Retrieved from https://adage.com/article/agency-news/hogarth-worldwide-wins-media-monks-media-buying-planning-account/2140207 [5] WPP. (2021, March 1). WPP Annual Report 2020. Retrieved from https://www.wpp.com/global/resources/annual-reports/annual-report-2020/
To further strengthen its position in the global creative content production industry, Hogarth Worldwide has appointed Prashant Mehta as its Global Executive Creative Director. With his extensive experience in business, finance, and technology, particularly within the digital media sector, Mehta is expected to drive innovative and engaging content solutions that cater to the evolving needs of the company's prominent clientele.
