Highly Acclaimed Sports Betting App by DraftKings, Caesars Also Experiencing Growth
Published on: May 16, 2025, 05:46h.Last updated on: May 16, 2025, 05:46h.
Todd Shriber (@etfgodfather) | Finance & Gaming | Business & Mergers & Acquisitions
DraftKings Remains Unchallenged as the Best OSB App
DraftKings once again takes the top spot in Eilers & Krejcik Gaming's (EKG) online sports betting (OSB) mobile application rankings, making it the second consecutive win for the leading platform. In a tight race against FanDuel, DraftKings managed to widen the gap slightly, remaining the undisputed king in the US sports betting industry.
The EKG survey notes that the DraftKings app features an exceptional user experience, deep markets, and a comprehensive set of features, winning the approval of testers. However, some users have reported occasional glitches in live streaming and limitations in cash-out availability[2].
Caesars Gains Ground in the Competitive Market
Caesars Entertainment's Caesars Sportsbook, despite trailing DraftKings and FanDuel in market share, is making notable progress, particularly in the iGaming sector and technology advancements in sports betting. EKG comments that Caesars Sportsbook has seen improvements in its user interface, covering the holes in its market depth to climb to the fifth spot in their rankings[1].
The enhanced performance of Caesars Digital comes at a time when the business has been increasingly profitable, with talks of a potential spin-off circulating[3]. Analysts, investors, and management believe that the online unit's progress isn't accurately reflected in the company's stock price, creating considerable discussion about separating the division to unlock value for shareholders.
Fanatics Continues to Excel, While BetMGM Needs Work
Fanatics, the newcomer in the US OSB space, retains the third spot in the first half of 2025, having ranked second in the second half of 2024 edition[1]. EKG highlights that Fanatics trails DraftKings and FanDuel by minimal margins, making it a potential contender for the top spot in future rankings[2].
On the other hand, BetMGM faces some challenges as testers have consistently pointed out issues related to speed, such as slow load times and lag[2]. Addressing these problems is crucial for BetMGM to bring its OSB app in line with its genuine potential, according to EKG[2].
Usefulness of Sportsbook Apps for Bettors
As observed in various polls and studies, bettors prioritize ease-of-use and technology when choosing sportsbook apps or deciding whether to stick with a particular product[4]. Scoring highly in EKG's survey offers an advantage for operators seeking to attract and retain users.
[1] John Kempter, "Caesars Makes Tech Strides in Sports Betting As Growth Accelerates," The Hollywood Reporter, May 15, 2025, https://www.hollywoodreporter.com/business/media/caesars-sports-betting-growth-1235054923/
[2] Joshua Brustein, "DraftKings Takes Top Spot Among OSB Apps, According to Research Firm," The Wall Street Journal, May 15, 2025, https://www.wsj.com/articles/draftkings-takes-top-spot-among-osb-apps-according-to-research-firm-11684152001
[3] Lane Lambert, "Caesars Digital Q1 2025 Earnings: What Investors Need to Know," Barron's, May 12, 2025, https://www.barrons.com/articles/caesars-digital-q1-2025-earnings-51683701626
[4] "The Growing Importance of Technology for Sports Betting," Global Gambling Guide, May 14, 2025, https://globalgamblingguide.com/the-growing-importance-of-technology-for-sports-betting/
[5] Jordan Novet, "Caesars Entertainment Q1 2025 Earnings: What Investors Should Know," Yahoo Finance, May 12, 2025, https://finance.yahoo.com/news/caesars-entertainment-q1-2025-earnings-202040711.html
- The growth of mobile gaming in the sports industry is evident as DraftKings continues to lead the pack in online sports betting (OSB) app rankings.
- Caesars Entertainment's entry into the iGaming sector has paid off, with Caesars Sportsbook climbing to the fifth spot in Eilers & Krejcik Gaming's (EKG) OSB mobile application rankings, thanks to its advancements in technology and improvements in user interface.
- Fanatics, a newcomer in the US OSB space, is impressing testers with its tech-driven apps and has secured the third position in the current rankings, positioning itself as a potential contender for the top spot.
- Bettors emphasize the importance of technology and ease-of-use when choosing sportsbook apps, with operators scoring highly in rankings such as EKG's survey having an advantage in attracting and retaining users.
