HanesBrands Names Richard Mcleod as New Champion CMO
HanesBrands has appointed Richard Mcleod as the new vice president and chief marketing officer of its global Champion business. Mcleod, a former college athlete, brings extensive experience from roles at Canada Goose, Foot Locker, Hennessy, and Bacardi USA. He is eager to leverage Champion's rich heritage to drive global brand growth.
Mcleod's new role will see him oversee global brand strategy and omni-channel brand positioning for Champion. This comes at a time when HanesBrands is exploring options for the Champion business, including a potential sale. Despite a 19% sales decline in the recent Q3 earnings, Champion is looking to Mcleod's expertise to turn things around.
Prior to this appointment, Mcleod served as senior vice president at Canada Goose. He has also held various leadership roles at prominent companies like Foot Locker, Hennessy, and Bacardi USA. His experience spans across brand management, marketing, and sales. Mcleod's appointment signals HanesBrands' commitment to strengthening the Champion brand globally.
Richard Mcleod's appointment as vice president and chief marketing officer of Champion marks a significant step in HanesBrands' strategy to revitalize the brand. With his extensive experience and passion for the brand's heritage, Mcleod is well-positioned to drive global brand growth and omni-channel positioning for Champion.
