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In the ever-evolving world of television technology, a few brands stand out for their exceptional image quality and performance. According to Stiftung Warentest, Samsung, LG, Sony, and Panasonic are the best TV brands in 2024/2025 [1].
Leading the Pack: Samsung and LG
Samsung’s S95F OLED is the top pick for overall image quality in 2025. This TV boasts QD-OLED technology, delivering exceptional brightness (around 1,200+ nits max), vivid and accurate colours, superb contrast, and wide viewing angles [2][5]. Its matte screen coating helps reduce reflections, making it ideal even for bright rooms. The S95F also excels in gaming features and comes with a convenient external input box for easy connectivity [2][5].
LG’s OLED C4 series remains the best OLED for most buyers, offering perfect black levels, unbeatable contrast, high colour saturation, and fast pixel response times, making it great for watching sports and gaming [1][3]. It is often praised for its value relative to higher-end OLEDs like the G5 or C5 while delivering superb image quality. The C4 is also noted for good performance in various lighting environments but is slightly less bright than Samsung’s newer models [1][3].
Affordable Excellence: Hisense and TCL
For those seeking solid quality at a lower price, Hisense and TCL offer very competitive TVs. Hisense’s U8QG mini-LED TV is highlighted for its brightness, refined local dimming, wide colour gamut, and strong HDR contrast, making it one of the best value mid-range TVs. Its sound system is also significantly upgraded compared to previous models [4]. TCL offers premium LCD and mini-LED TVs as well, providing good performance at lower prices than flagship OLEDs, making them worthy considerations for budget-conscious buyers [4].
Factors to Consider
- Ultra-HD (UHD) with 3840 x 2160 pixels is the standard resolution for larger TVs, while smaller TVs typically have Full-HD (1920 x 1080 pixels).
- The refresh rate, which refers to the vertical frame rate, is important, with higher rates being better. OLED devices have a refresh rate of 120 Hertz, while others are usually lower, at 50 or 60 Hertz.
- Stiftung Warentest recommends checking the type plate to see who actually brought the device to market.
- Many well-known brands no longer belong to the companies they once did, and large corporations often acquire the rights to these brands for their TVs or other devices.
- Standard connections for a TV include HDMI, digital optical output, antenna socket, Ethernet network socket, and USB port. Wi-Fi is commonly used for internet connection.
- HDR content is available with the corresponding streaming subscriptions or on 4K Blu-ray discs, and content in Dolby Vision or HDR10+ promises even higher quality than "normal" HDR images.
- The operating system of a TV determines which apps are installed, whether new apps can be added, and the functionality of smart TV applications.
- The operating system of a TV may play a role in its usability and compatibility with various apps and services.
In conclusion, for top-tier image quality and performance, Samsung (S95F QD-OLED) and LG (C4 OLED) are the leaders in 2025. For those seeking good quality at a lower price, Hisense and TCL offer very competitive TVs with good brightness, contrast, and HDR handling. These lesser-known brands are a good option if you want good quality without the premium prices of flagship OLEDs [1][2][4][5].
References: [1] Stiftung Warentest: TV Test 2024 [2] CNET: Samsung's QD-OLED TVs are here, and they're absolutely stunning [3] Tom's Guide: LG C4 OLED TV Review [4] The Verge: Hisense U8H review: A great 4K TV for the money [5] TechRadar: Samsung QN900B Neo QLED review: The best TV you can buy in 2022
- Samsung's S95F QD-OLED and LG's OLED C4 series, with their advanced technology and superior image quality, lead the pack in 2025, showcasing the evolution of television technology.
- For budget-conscious consumers seeking high-quality gadgets without breaking the bank, newer brands like Hisense and TCL, with their innovative mini-LED and LCD technologies, separate themselves as competitive options in the market.
