Grocery Delivery Service Sixty60, owned by Shoprite, broadens its reach throughout South Africa: Transforming conventional grocery shopping.
Revamped and Refreshed
Grocery shopping just got faster with Shoprite expanding Sixty60 service
After a successful trial run in Gauteng and Western Cape, Shoprite's ultra-fast delivery service, Sixty60, is making a big leap, setting up shop in 19 additional stores spread across eight provinces.
This strategic move comes as e-commerce solutions in the retail sector are on the rise, and South Africans are leaning more towards online shopping. Already in action, stores like Shoprite Atlantis in the Western Cape and Shoprite Jabulani in Soweto, Gauteng, are among the first to offer this speedy service. Locations such as Shoprite Kleinmond (Western Cape) and Shoprite Kriel (Mpumalanga) are next in line to join the rollout set to unfold in the upcoming weeks.
Upgrading Grocery Shopping Experience
The introduction of Sixty60 to new regions signals a significant change in the South African grocery retail industry. The service empowers customers to shop online for groceries and receive their orders within 60 minutes - all at the same cost as in-store shopping. Additionally, customers can collect instant Xtra Savings rewards, making it an economical and time-friendly option compared to traditional shopping.
As more people embrace online shopping, Shoprite's expansion places it in a competitive position against other delivery services while reinforcing its position as a top player in the grocery sector.
Checkers Caters to Digital Shopping Enthusiasts
Complementing Sixty60's launch, Checkers - another Shoprite Group brand - has unveiled a newly designed e-commerce website. This move aims to make online grocery shopping more accessible for all, allowing customers to place orders via their preferred browsers on any compatible device.
Overcoming Delivery Challenges
While Sixty60 has seen impressive growth, it confronts operational challenges, particularly with driver retention. Pingo, Sixty60's logistics partner, has admitted that only 23% of its 7,000 drivers are South African and that almost 80% of new recruits quit before completing training. In response, Pingo has established five driver training centers across the country to improve working conditions and retain local talent.
Revolutionizing Retail in South Africa
Shoprite's expansion of Sixty60 symbolizes a crucial step towards revolutionizing the grocery retail landscape in the country. By harnessing technology and logistics innovations, the company is making grocery shopping quicker, more convenient, and accessible to a broader audience. As e-commerce takes center stage in consumers' shopping habits, Shoprite's aggressive expansion of Sixty60 ensures it remains at the vanguard of South Africa's retail revolution.
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- The expansion of Shoprite's Sixty60 service signifies a digital revolution in the African market, especially in the food-and-drink and grocery sectors, making shopping quicker, more convenient, and accessible to many.
- Sixty60's growth in logistics has posed operational challenges, such as driver retention, which the service's logistics partner, Pingo, is addressing by establishing driver training centers across South Africa.
- To cater to the increasing trend of South Africans leaning towards online shopping, Shoprite Group's brand, Checkers, has redesigned its e-commerce website to make it more accessible for customers using various devices.
- The aggressive expansion of Sixty60 positions Shoprite as a key player in the retail sector, competing against other e-commerce solutions like local delivery services, while solidifying its standing as a significant influence in the South African market.
- As the grocery industry in South Africa undergoes modernization with the help of technology, the adoption of e-commerce, like Sixty60, significantly impacts various aspects like lifestyle, finance, and some associated businesses, such as food-and-drink companies.
- The implementation of Sixty60 in the grocery retail industry offers an economical choice for South African consumers, as orders can be received within 60 minutes and instant Xtra Savings rewards can be collected, making it a more attractive alternative to traditional shopping.
