Google Guarantee: Its Cost and Explanation
In the competitive world of local business, standing out from the crowd can be a challenge. But, Google's Guaranteed program could be the solution you've been looking for. This verification service, available through Google Local Services Ads, offers a range of benefits that can help your business thrive.
The Google Guarantee is more than just a badge; it's a seal of approval that assures customers of your business's reliability. If a customer isn't satisfied with the quality of work within 30 days of service completion, Google will provide refunds, up to a lifetime limit of $2,000 per customer in the US and Canada.
Becoming Google Guaranteed isn't a walk in the park. Your business must undergo a verification process that includes submitting business licenses, proof of insurance, and passing background checks on the business owner and employees. Once verified, you'll earn the coveted "Google Guaranteed" badge, which appears on your Local Service Ads (LSAs), building customer trust by showing that your business is legitimate and vetted by Google.
But what about the benefits? The Google Guarantee program offers increased credibility, search engine visibility, and financial safeguards for customer issues. With the badge, your business will gain prominent placement at the top of Google search results (above regular ads), increasing customer trust through the badge display, higher visibility, and the potential for more qualified leads. Plus, you only pay for the leads you receive, making the ads cost-effective.
The Google Guarantee cost includes a fixed monthly fee of $50 for participating local businesses beyond their Local Services Ad spend. Costs can vary based on location, industry, and service type. Once your application is reviewed and approved by Google's verification team, the Google Guaranteed badge automatically appears in your ads.
On the other hand, Google Screened is another verification program available through Local Services Ads, designed for professional service providers like lawyers, financial planners, and real estate agents. Unlike Google Guaranteed, Google Screened only provides customers with reassurance of a provider's qualifications and legitimacy, not financial protection.
Businesses that fail their background checks cannot participate in the Google Guarantee program, but they can respond to Google's background check partners to highlight any mistakes or inaccuracies in their background check results. Google's verification team vets businesses applying for the Google Guarantee, with preliminary checks for using Local Services Ads and further checks for earning the Google Guaranteed badge.
Before your business can run pre-badge ads, you must submit your license or business registration, accept necessary licenses, complete billing and set a budget within Local Services Ads, and pass minimum review requirements for your business category. Google allows businesses to use Local Service Ads before receiving the Google Guaranteed badge, as long as they meet certain requirements.
In conclusion, the Google Guarantee program is an essential digital marketing strategy that helps local businesses build trust and increase visibility in search results. By offering a badge that assures consumers of business reliability and providing financial protection against unsatisfactory services, businesses can differentiate themselves in competitive local markets and potentially improve lead volume and click-through rates. So, if you're looking to boost your local business, consider the Google Guarantee program – it could be the key to unlocking your business's full potential.
[1] Google's Guarantee Program: https://www.google.com/local/answers/guarantee [2] Google's Screened Program: https://www.google.com/local/answers/screened [3] Google's Local Services Ads: https://www.google.com/business/services/ [4] Google's AdWords Support: https://support.google.com/adwords/answer/6277375?hl=en
- Incorporating digital marketing strategies into your local business, such as the Google Guarantee program, can significantly enhance your business's credibility in the eyes of potential customers, as it offers conversion guarantees backed by finance and technology.
- The Google Guarantee program not only assures customers of a business's reliability but also boosts its lifestyle appeal by increasing search engine visibility and attracting qualified leads through cost-effective online advertising.
