Global Impact of MicroStrategy's Strategy Expands: Traditional Finance Companies Stockpile Bitcoin (BTC) for Future Engagements

Global Impact of MicroStrategy's Strategy Expands: Traditional Finance Companies Stockpile Bitcoin (BTC) for Future Engagements

Cryptocurrencies storm TradFi with Bitcoin mania

Traditional financial institutions are hopping on the crypto bandwagon, with a growing interest in Bitcoin (BTC). courtesy of Michael Saylor and his Bitcoin-loving ways.

Firms across Brazil, the Middle East, and Asia are diving headfirst into the Bitcoin pool, using it as a reserve asset for their treasuries.

Crypto Gold Rush: TradFi Jumps in with Bitcoin Buys

On May 15, Brazil's own fintech company Méliuz made history by becoming the country's first firm to include Bitcoin in its treasury. Israel Salmen, Méliuz's chairman, shared the exciting news on X.

The firm also forked out $28.4 million to scoop up 274.52 BTC, snatching a BTC yield of 600%. Salmen and Co. paid an average of $103,604 per BTC. Four weeks prior, Méliuz shelled out $4.1 million for a measly 45.72 Bitcoin, paying $90,296 per piece. Today, Méliuz proudly boasts a total stash of 320.2 BTC, worth a cool $33.3 million.

Looking east, Al Abraaj Restaurants Group, a Bahrain-listed firm, has followed suit and gone full Bitcoin. By acquiring 5 BTC, the company became the first in the region to adopt a Bitcoin reserve strategy. Partnering with US-based investment manager 10X Capital, Al Abraaj is aiming to raise more capital to increase its initial Bitcoin buy and beef up its BTC per share KPI.

Abdulla Isa, Chairman of Al Abraaj's Bitcoin Treasury Committee, was stoked to share the news. He stated that the move showcased the group's commitment to innovation and a forward-thinking approach.

Moving on to sunny Abu Dhabi, the sovereign wealth fund, Mubadala, boosted its iShares Bitcoin Trust ETF (IBIT) investment in Q1 2025. SEC filings revealed that the fund owns 8.7 million shares of BlackRock's Bitcoin ETF, up from 8.2 million in Q4 2024.

Similarly, London-based venture capital firm Coinsilium Group Limited raised £1.25 million to expand its Bitcoin treasury subsidiary, Forza (Gibraltar) Limited.

Over in Japan, energy management system development firm Remixpoint invested $3.4 million to up its BTC holdings. The company bought 32.83 BTC on May 13, bringing its total Bitcoin stash to 648.82 BTC.

A New Era: Bitcoin Takes Center Stage

Reports suggest that a Chinese firm is discussing an acquisition of up to 8,000 Bitcoins from influential holders, though no formal agreements have been reached.

In the United States, cross-border e-commerce company DDC Enterprise is eyeing 5,000 BTC as part of its treasury strategy over the next 36 months.

DDC Enterprise's CEO, Norma Chu, emphasized that incorporating Bitcoin would contribute to the company's long-term value and resilience.

Previously, Cantor Fitzgerald, SoftBank, Tether, and Bitfinex teamed up to launch a Bitcoin investment vehicle called 21 Capital. The newcomer purchased 4,812 Bitcoins, worth a hefty $458.7 million, a mere 13 days after its launch.

In addition to Bitcoin, other cryptocurrencies are gaining attention among TradFi players. For instance, blockchain tech firm BTCS plans to wager $57.8 million on Ethereum (ETH), favoring the second-largest cryptocurrency over Bitcoin.

The trend towards bridging TradFi and crypto ecosystems is picking up speed, as blockchain firms attract substantial capital and foster growing institutional confidence in the digital asset market.

This "crypto frenzy" has been fueled in part by Bitcoin reaching all-time highs, causing corporate treasurers to take a fresh look at Bitcoin's potential financial benefits. Firms such as MicroStrategy, Bit Digital, Block, and GameStop have already thrown their hats into the ring. Meanwhile, Morgan Stanley, Charles Schwab, and BlackRock are making it easier for retail and institutional clients to enter the crypto market, paving the way for further mainstream adoption.

While the move towards Bitcoin as a reserve asset carries risks like price volatility and regulatory uncertainty, the unstoppable force of Wall Street's embrace of Bitcoin seems set to drive its market legitimacy and sheer unstoppability. Get on that crypto train, because this tiger ain't slowing down any time soon!

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1. Traditional financial institutions are increasingly exploring Web3 and crypto finance, with a growing interest in Ethereum (ETH) and Bitcoin (BTC).
2. Some firms, like Méliuz in Brazil, have already added Bitcoin to their treasury, with a recent purchase of 274.52 BTC.
3. Al Abraaj Restaurants Group in Bahrain has also joined the bandwagon, becoming the first in the region to adopt a Bitcoin reserve strategy.
4. Mubadala, a sovereign wealth fund in Abu Dhabi, has increased its investment in the iShares Bitcoin Trust ETF (IBIT).
5. Venture capital firms like Coinsilium Group Limited in London are raising funds to invest in Bitcoin through subsidiaries like Forza (Gibraltar) Limited.
6. Remixpoint, an energy management system development firm in Japan, has also entered the crypto space by investing in Bitcoin.
7. While adding Bitcoin to treasury reserves carries risks such as price volatility and regulatory uncertainty, the growing interest from TradFi firms could drive market legitimacy and mainstream adoption of the crypto industry.

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