Ghana's Leti Arts Makes Groundbreaking Debut at Summer Game Fest
In an innovative move, Leti Arts, a leading gaming company, has launched the #LetiGoesGreen campaign. This initiative, in partnership with PlanetPlay Games, uses gaming as a platform to support environmental action, with a particular focus on tree planting. The campaign is leveraging the popular game SWEAVE, developed by PlanetPlay Games, to create real-world environmental impact[1].
Every engagement with SWEAVE contributes to planting trees, seamlessly merging gaming with tangible ecological benefits[1]. To further amplify this effort, Leti Arts has introduced a special Plant A Tree Pack within their games, where a portion of the proceeds is donated to support environmental projects managed by PlanetPlay[4]. This sales-driven approach helps fund tree-planting initiatives and other green efforts, integrating player engagement with direct environmental support[4].
Rhea Loucas, CEO of PlanetPlay, said, "We're proving that play can be powerful, and that environmental impact can be entertaining, inclusive, and inspiring." Eyram Tawia, CEO and Co-Founder of Leti Arts, added, "With SWEAVE, we're not just telling African stories, we're taking African leadership global."
The #LetiGoesGreen campaign is part of the Green Games Showcase, a collaboration between various parties, including climate-tech nonprofit PlanetPlay[5]. This showcase, happening on June 7, highlights how games can deliver measurable environmental impact[6]. The event will be streamed live at 13:00 PST via The Game Awards YouTube channel[7].
The Hongera Project, a key part of the campaign, aims to plant 50,000 trees by June 30[8]. Leti Arts is joining international studios like Amazon Games, Team17, Skybound Games, and Day Zero Games (co-founded by Trevor Noah) in the June 7 Green Games Showcase[9]. The campaign also includes partnerships with PlanetPlay and WithOneSeed in Kenya[10].
Beyond the Green Games Showcase, Leti Arts is launching a month-long #LetiGoesGreen campaign, featuring media activations, influencer takeovers, and social campaigns across Africa[11]. SWEAVE, the first African-made title to fund tree planting through gameplay, is part of PlanetPlay's Green Games Activation[3].
With the #LetiGoesGreen campaign, Leti Arts is demonstrating that gaming can be a powerful tool for driving environmental change, combining player participation with donations and partnerships to back tree planting and promote ecological awareness through interactive and culturally relevant games[1][4].
You can download SWEAVE on Google Play and the App Store[2]. This is more than just a showcase—it's a rallying cry for environmental action through gaming.
References: 1. Leti Arts Press Release 2. SWEAVE on Google Play 3. SWEAVE on the App Store 4. Leti Arts Blog Post 5. Green Games Showcase 6. The Game Awards YouTube Channel 7. Green Games Showcase Announcement 8. Hongera Project 9. June 7 Green Games Showcase Lineup 10. Leti Arts Partnership with PlanetPlay and WithOneSeed 11. #LetiGoesGreen Campaign Across Africa
Everyday play of SWEAVE, a game donating proceeds to tree planting initiatives, underscores the role of technology in promoting environmental change, merging entertainment with a cause. The distinctive #LetiGoesGreen campaign, inclusive of media activations, influencer takeovers, and social campaigns in Africa, exemplifies how science and climate-change awareness can be integrated with the appeal of environmental-science themed gadgets like SWEAVE.
