German SMEs Craving Practical AI Workshops as Use Lags Behind Strategy
A recent study by DIIND reveals that 72% of German SMEs yearn for practical AI workshops, while 57% crave flexible self-learning formats. However, only 47% have begun employee training, despite 87% planning to expand AI use.
German SMEs' AI integration stands at a modest 2.2 out of 5, with AI's impact on corporate strategy also rated 2.2. Without targeted investments, they risk wasting their AI potential. Time constraints (63%), lack of expertise (53%), and unclear skill requirements are the main hurdles.
Currently, 89% of SMEs use AI, predominantly in marketing (69%), R&D (24%), and customer service (22%). This has led to concrete improvements for 71%. However, technical issues (49%) and data protection uncertainties (47%) pose frequent challenges. To tackle these, 91% employ formats like webinars or AI consultations for further training.
Notable examples include Brayn.io GmbH and Autohaus Koch, which engage in advanced technology and training efforts. They offer digital competence development, reskilling, and online learning platforms like those provided by IBB and TAW to build AI skills.
German SMEs recognise the need for practical AI workshops and flexible learning formats. While AI use has brought improvements, challenges persist. To fully harness AI's potential, SMEs must prioritise employee training and address technical and data protection concerns.
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