Georgia Tech Athletics Scores Decade-Long Deal with Hyundai, Under Armour Takes Over Partnerships
Georgia Tech Athletics has inked a major deal with Hyundai Motor Company, with Under Armour taking over corporate partnerships and multimedia rights. The agreement, set to last a decade, sees Hyundai become the official apparel provider from July 1, 2026, and Bobby Dodd Stadium renamed to include Hyundai's name.
The partnership, spanning multiple decades, focuses on sustainable mobility, hydrogen economy, workforce development, smart cities, and more. Hyundai's global COO, José Muñoz, praised Georgia Tech's academic prowess and athletics program. To support education, Hyundai has established a $120,000 STEM scholarship at the university.
The historic Grant Field name at Bobby Dodd Stadium will be honoured with a display. Georgia Tech President Ángel Cabrera and Athletics Director J Batt both expressed gratitude and excitement for the collaboration. The partnership will enhance fan experience at Georgia Tech football games and provide research opportunities in electric vehicle and hydrogen technologies, generating new revenue for athletics.
Hyundai's $5.54 billion investment in Georgia, including the Hyundai Motor Group Metaplant America, is set to create over 8,100 jobs. The partnership with Georgia Tech aligns with Hyundai's commitment to sustainability and innovation, promising a bright future for both parties.
