Gathering of Pioneering Thoughts and Artistic Flair: Recap of the 18th Performance Marketing Awards Unveils
The Performance Marketing Awards, now in its 18th year, recently took place at the Grosvenor House in London, honoring achievements within the UK's performance and affiliate marketing sectors. This annual event, which celebrates future innovation within the industry, saw several companies recognised for their outstanding work.
A new category introduced this year was 'Best Use of AI in Affiliate Marketing', and it was Affiliate.ai that took home the award. Brainlabs, on the other hand, won the award for Best Experimental Campaign with an AI solution. The rapid ascent and impactful work of Rising Stars and Future Innovations, from HotUKDeals, also earned them the Industry Rising Star award.
Awin was another big winner, taking home the Affiliate Network or SaaS of the Year award. Uniqodo, meanwhile, cleaned up with three awards for its performance marketing technology. They were recognised for Best Technology and Telecoms Campaign, Best Technology for Retailers, and Together We Solved That.
OMD UK had a successful night, winning two awards - Best Integrated Performance Campaign and Best Paid Search Campaign. Rosalyn Berrisford of Awin highlighted the award's encompassing nature of their efforts, stating that the awards promise another celebration of excellence in performance and affiliate marketing.
The Performance Marketing Awards is more than just an awards ceremony. It's a grand party celebrating hard work, innovation, and creativity. Congratulations were extended to all the winners, judges, and contributors of the evening. As anticipation builds for next year's event, the performance marketing community continues to be inspired to experiment and innovate.
- Affiliate marketing industry witnessed significant innovation with the introduction of 'Best Use of AI in Affiliate Marketing', won by Affiliate.ai.
- Uniqodo, a technology powerhouse, dominated this year's awards with three accolades in various performance marketing categories, including Best Technology for Retailers.
