Frylight Taps SAMY as First-Ever UK Social Agency of Record
Frylight, the UK's leading spray oil brand, has chosen global social-first agency SAMY as its first-ever UK Social Agency of Record. The appointment follows Frylight's recent rebrand and packaging refresh, with a focus on driving growth through social media.
SAMY will oversee Frylight's social media presence across Instagram, TikTok, and Facebook. This includes end-to-end strategy and execution, from always-on campaigns to influencer partnerships and community activations. Joe Moring, Social Media Director at SAMY UK, expressed excitement about the partnership and the opportunity to showcase the power of social media for Frylight's growth.
Frylight views social media as central to its growth strategy, where passionate home cooks connect, experiment, and find inspiration. The brand aims to cultivate emotional resonance and inspire confidence in the kitchen while celebrating individuality and self-expression. Al Flynn, Global Senior Brand Manager at Saputo UK, chose SAMY for its strategic expertise, creative flair, and cultural insight to connect Frylight authentically with audiences.
With SAMY on board, Frylight looks to amplify its social media presence and engage with its audience in meaningful ways. The brand's focus on celebrating individuality and self-expression in the kitchen, combined with SAMY's strategic expertise, sets the stage for an exciting partnership.
