From Conception to Expansion: The Journey of FotMob App Evolving from a Romantic Brainchild to Serving 20 Million Monthly Users
FotMob: A Rising Star in the World of Football
FotMob, a niche football app that started in 2004, has transformed into a mainstream platform with over 20 million monthly active users. This meteoric rise can be traced back to its comprehensive football content, engaging features, and extensive coverage of major leagues and teams.
In 2010, The New York Times gave FotMob a shoutout, which welcomed a flurry of new users. Since then, the app has continued to evolve, offering live scores, detailed stats coverage such as expected goals (xG), player ratings, news, and transfer updates, making it a go-to resource for football fans worldwide.
Key factors in FotMob's growth include its extensive coverage, user engagement tools, consistent updates and reliability, and cross-platform availability. The app's in-depth statistics, real-time scores, and news for numerous leagues and teams attract users seeking more than just basic updates. Features like lineup builders and prediction leagues enhance the interactive experience, keeping users engaged beyond passive score checking.
Frequent updates and detailed match analysis cultivate trust and regular use, contributing to sustained growth in its user base. Being available on popular platforms such as Google Play with high user ratings has helped expand its reach.
In 2022, FotMob's user base grew significantly, with the number of users increasing from 9 million to 15 million. This growth can be attributed to Apple's launch of 'Live Activities' and FotMob's popularity on TikTok during the 2022 World Cup.
Looking forward, FotMob aims to tap into a new wave of fans during the 2026 FIFA World Cup, similar to what it did during the Qatar World Cup four years ago. The 2026 FIFA World Cup will be held in the United States, Mexico, and Canada, featuring 48 teams for the first time.
FotMob plans to get similar physical metrics for the 2026 FIFA World Cup as the Premier League has just launched. For the 2025-26 season, FotMob plans to make physical data collected by Opta, such as top speed and total distance covered, available for every Premier League player, and accessible for free on FotMob.
FotMob was first used by its creators, Christer and Tommy Nordvik, during their honeymoon in Thailand in 2004 due to a lack of internet access to follow their local team's matches. Today, FotMob is one of the world's leading football platforms, notched over 100 million downloads, and run by a small team of 30.
In the UK, the Lionesses were the fifth-most followed team on FotMob, behind England (men), Manchester United, Liverpool, and Arsenal. In the U.S., Vissel Kobe vs Barcelona and PSG vs Real Madrid were the most popular matches on FotMob, with England vs Spain in the Women's Euros in fourth place.
The Lionesses' triumphant run at the Women's Euro 2025 was among the most-followed events on FotMob. England vs Spain (Women's Euros final) and England vs Italy (Women's Euros semifinals) were the two most popular matches on FotMob in July. A lot of FotMob's planning these days is centered around the 2026 FIFA World Cup.
In a nod to FotMob's success, Jack Dorsey, co-founder of Twitter, tweeted about FotMob's app being amazing for the World Cup. FotMob was the first app to introduce the metric "expected goals" (xG).
With its focus on quality content, comprehensive coverage, and engaging features, FotMob continues to attract and retain a large global community of football fans.
- FotMob, a renowned football app, offers extensive coverage of major leagues and teams, including the Premier League, the FIFA World Cup, and women's football, making it a favorite among football enthusiasts worldwide.
- In addition to covering various aspects of football, FotMob has ventured into technology, introducing features like live scores, player ratings, detailed stats, and prediction leagues, making it a prime example of the fusion of sports, football, and gadgets.
- As FotMob looks forward to the 2026 FIFA World Cup, it plans to integrate physical metrics, like those recently launched by the Premier League, into its platform, further expanding its coverage of European-leagues and soccer events.
