Financing company Empower rebrands as Tilt, unveils Tilt Credit Cards to expedite trustworthy credit opportunities with fair terms
In a move aimed at revolutionizing the credit industry, Tilt, the rebranded Empower Finance, Inc., has set its sights on making credit more accessible for those who have traditionally been overlooked by traditional lenders. With a global expansion strategy, Tilt has made strategic acquisitions and established a presence in various markets, including the Philippines and India, while maintaining its consumer credit business in Mexico under the Empower name, which is set to rebrand in the coming months [1][2].
The company's mission is to create a more inclusive credit system that goes beyond the traditional credit score, leveraging real-time cash flow and alternative data to better assess an individual's financial health and readiness for credit products [1]. Tilt's proprietary underwriting system uses over 250 nontraditional indicators, backed by six years of performance data, to provide a more comprehensive view of an applicant's financial situation [1].
Following its acquisition of Petal's credit card portfolio in 2024, Tilt launched three new unsecured credit cards—the Tilt Essentials, Tilt Motion, and Tilt Engage cards—designed specifically for credit builders with less-than-perfect credit. These cards offer key features such as reporting credit activity to all three major credit bureaus and an application process that may include linking a bank account for a fuller financial picture [2][3][5]. The goal is to support responsible credit building from day one, offering cash back rewards and a pathway toward improved credit access [2][3][5].
Tilt's acquisitions in the Philippines (Cashalo) and India (NIRA) aim to advance its vision of an inclusive credit system worldwide. Cashalo and NIRA will continue to operate under their existing brands in their local markets [1].
Sam Giber, General Partner at Blisce, has praised Tilt, stating that the company is setting the tempo in a sector long ready for reinvention [1]. Tilt has been profitable since 2022 and currently serves over three million active subscribers in the US [1].
With a focus on technology and fairness, Tilt is poised to make a significant impact in the credit industry by offering products and services tailored to the needs of non-prime consumers, thereby fostering financial inclusion on a global scale.
Sources:
- Tilt's Rebrand and Global Expansion Strategy
- Tilt Launches New Credit Cards for Non-Prime Customers
- Tilt's Acquisition of Petal's Credit Card Portfolio
- Tilt's Financial Inclusion Efforts in Mexico
- Tilt's Financial Inclusion Efforts in the Philippines
- Tilt's Financial Inclusion Efforts in India
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