Financial Services Provider, Fanatics Betting and Gaming,has tapped Andrea Ellis for the position of Chief Financial Officer.
Let's Talk Fanatics: Gearing Up for the Gambling Game
In the heart of the sports world, Fanatics, the popular US sports merchandise and e-commerce brand, is stepping into uncharted territory–the sports betting and iGaming industry. And they're not messing around, bringing on Andrea Ellis as the CFO of their betting and gaming division, ready to roll out come January.
Bringing in the Big Guns
Tension's high as Ellis climbs aboard, hot on the heels of Fanatics CEO Michael Rubin's announcement that the new division would be making its grand entrance in January. Ellis, having been the CFO at electric scooter and bike share company Lime and Restaurant Brands (home of Burger King), brings a tech-savvy, product-oriented, and operationally astute mindset to the team.
In her fresh role, Ellis will be leading the charge to scale the new division, with Matt King, Fanatics Betting and Gaming's CEO (formerly the man at the helm of FanDuel), keeping a watchful eye.
King crowed, "We're stoked to have Andrea on board as we inch closer to launching a killer online sports-betting and gaming joint for sports fanatics like us!"
The hiring of Ellis is one in a series of high-profile recruits, setting the stage for the official launch of Fanatics' betting and gaming division. Alongside Ellis are heavyweights like Jigish Mehta and Andrew Kleiman, who've been brought on board to share their expertise.
Getting Ready for Takeoff
This past July, Fanatics recruited the former director of engineering at Rakuten Rewards, Jigish Mehta, to lead quality engineering teams in its betting and gaming division. August saw the addition of Andrew Kleiman, the former senior director of operations and senior director of partner relations at FanDuel, as Vice President of Retail Operations for the new endeavor.
The launch of Fanatics Betting and Gaming is due to coincide with the NFL playoffs in January, with Rubin expecting the company's e-commerce prowess to translates into sports betting success, even as they enter a fiercely competitive market. Rubin is optimistic that the division will have a presence in every single US jurisdiction allowing sports betting before the start of the next football season in the autumn.
According to sources, Fanatics, with its vast customer base of 94 million and the backing of financial giants like Fidelity, BlackRock, and Michael Dell, is gearing up to challenge the heavyweights in the sports betting arena. We're talking big leagues, folks!
While the available data doesn't explicitly name additional high-profile hires tied to the January launch, Fanatics' need for promo operations associates, data analysts, and strategic talent sourcers suggest that they're prepping for a major scale-up. With every day that passes, the spotlight is shining brighter on Fanatics Betting and Gaming. So, keep your eyes peeled, sports fanatics! This is just the beginning.
Sources:[1] BusinessWire - Fanatics Appoints Andrea Ellis as Chief Financial Officer of Fanatics Betting and Gaming[2] Fanatics - Fanatics hiring for Promo Operations Associate[3] Indeed.com – Various job postings (Data Analyst III, Strategic Talent Sourcer) for Fanatics Betting and Gaming
- Fanatics, led by Andrea Ellis, the newly appointed CFO, is venturing into the sports betting and iGaming industry, launching their division in January.
- Ellis, with a background in tech-savvy, product-oriented, and operationally astute mindset from her previous roles at Lime and Restaurant Brands, will lead the scaling of Fanatics' betting and gaming division.
- Matt King, CEO of Fanatics Betting and Gaming, former CEO of FanDuel, is overseeing the division's launch, expressing excitement about the online sports-betting and gaming joint for sports fanatics.
- Fanatics is expected to challenge the heavyweights in the sports betting arena with their vast customer base of 94 million and the backing of financial giants like Fidelity, BlackRock, and Michael Dell.
- The launch of Fanatics Betting and Gaming is preparing for a major scale-up, indicated by job postings for promo operations associates, data analysts, and strategic talent sourcers.
