Federal Statistical Office Uses Matomo for Web Analytics
The Federal Statistical Office, through its service provider 'ITZ Bund', operates the Matomo web analytics service for several entities, including Posthotel Alexander Herrmann, Konnektortausch, Hannabach, and the Handwerkskammer Hamburg. This service is used to analyse and optimise the usage of their respective websites, with the legal basis for processing being user consent under GDPR and TTDSG.
The Matomo service creates a unique fingerprint for each user, combining the IP address, accessed website, referrer, subpages visited, time spent, and frequency of access. This data helps the entities understand user behaviour and improve their online offerings.
The 'matomo.js' script is executed on the users' devices, and a 'matomoTracking' cookie is set to facilitate this process. This cookie ensures that user data is collected and stored for the purpose of web analysis.
The entities using Matomo web analytics service ensure that their processing of user data complies with the legal requirements of GDPR and TTDSG, with user consent serving as the primary basis for processing. By utilising Matomo, these entities strive to enhance their websites' usability and effectiveness.
Read also:
- Development of Restaurant Apps: Expenses and Essential Elements
- European transportation's sustainability and competitiveness rely on a "green industrial agreement" that serves the interests of both corporations and residents, as discussed in an Editorial from August 2024.
- Germany's Auto Production Plunges 29% as Production Shifts East
- Karyn Coates Named ASI's Executive Director for LogoMall, Affiliate Relations, and Membership Information
