Fan Refuses to Sit on Couch, According to Hellmann
Eintracht Frankfurt Embraces Digital Transformation and Growth
Eintracht Frankfurt, the Bundesliga club with the fastest growth, concluded a dozen new partnership agreements last year, signalling a shift towards digital transformation. The club's board member, Axel Hellmann, is overseeing several projects aimed at the club's growth, including digitalization.
The club's digitization strategy is expected to increase operational transparency and efficiency, accelerate internal and external processes, and optimize resource use through smart digital solutions. These objectives align with common strategic aims observed in related digital projects. The club's eSports department also plays an active role, both on the pitch and in the training center.
The club's digitization plan likely involves implementing data analytics for player performance, scouting, and business operations, digitizing fan engagement platforms and ticketing systems, enhancing transparency through real-time data tracking and reporting tools, and deploying smart technologies for stadium management and logistics. However, precise information about the objectives and strategies of Eintracht Frankfurt's digitization plan can be found in their official communications or recent reports specifically about their digitization efforts.
Eintracht Frankfurt is one of the few Bundesliga clubs that has a good connection to all fan groups, including ultras. The club boasts 1.5 million supporters and a database of 450,000 registered fans with names and addresses. Last year, the club gained around 18,000 new members, more than any other Bundesliga club.
In terms of infrastructure, Eintracht Frankfurt aims to invest around 30 million euros in digital infrastructure, such as a new video cube. The city, which owns the stadium, is expected to invest a similar amount to increase the seats from the current 51,500 to nearly 60,000. The club has promised to freeze standing ticket prices for five years if the city expands the stadium to include more standing places.
Mr. Hellmann, a frequent attendee at games with his sons, believes it's important for them to attend games live rather than watching too much FIFA19 and top teams in the Champions League. The club recently took over the marketing of the club themselves, opening offices in New York and Beijing to extend their reach into international markets.
The club has a five-year contract with Deutsche Familienversicherung, which aims to integrate the digital services of DFV into their app. However, the club's recent performance on the pitch has been mixed. They recently lost 2:1 to Darmstadt in the eSports department, and the coach was satisfied with the team, with not much happening in January in terms of transfers. Despite this, the club expects a significant increase in sales for the current season, reaching at least 170 million euros.
- Eintracht Frankfurt's digitization plan could potentially expand into the realm of finance, as they aim to boost sales to at least 170 million euros.
- The club's business strategies, including digitization, have attracted numerous partnerships, notably in the technology sector.
- Apart from football, Eintracht Frankfurt has ventured into other arenas, such as eSports and even has a department dedicated to it.
- In addition to sports and digitalization, Eintracht Frankfurt also demonstrates an interest in real-estate, planning to increase the seats in their stadium to nearly 60,000.
