Exploring the Depths of Audio Technology | Cutting-edge Discussions on the Music Podcast
The latest episode of the Innovating Music Podcast, available on Apple Podcasts, iHeartRadio, Spotify, Overcast, Stitcher, TuneIn, Google Podcasts, Soundcloud, YouTube, and other favorite podcast players, brings together unique voices from inside and outside of the music industry for a discussion about the future of music. This week's guest is Amadea Choplin, the COO of Pex, a company that tracks copies of fragments of songs across 30 online platforms globally.
Amadea Choplin plays a key role in the online music data industry, focusing on the intersection of music and video content. She emphasises the importance of music in making video content compelling and engaging, noting that the vast majority of YouTube videos include music segments and that music fundamentally enhances viewer interaction and sharing.
Pex's method for tracking and identifying re-used music content across the web is a critical infrastructure in the online music data ecosystem. Although the specific technical details are not described, Pex is known as a platform that manages the logistics of music rights and ensures that creators and songwriters get paid across multiple digital platforms. Choplin highlights that Pex aims to create a seamless system that expands the network of platforms compensating creators, moving beyond just one or two major platforms. This implies that Pex's tracking technology likely involves advanced content identification and metadata analysis to detect music use online at scale, facilitating royalty payments and rights management.
In addition to her work at Pex, Choplin discusses her journey from strategy and IPOs to Daily Motion to joining Rasty in Pex. She shares her insights on the adventures of distributed songs, stating that on average, 99% of top artists' music use has moved beyond the original uploaded accounts to be reloaded into other spaces and purposes across the viral web. Choplin also emphasises the importance of understanding the virality of content, as Pex's fingerprinting technology allows rights holders to understand the reach and impact of their music across the web.
Listeners are invited to join the conversation about where the future of music may already have landed. The podcast's episode has a permalink, and you can find Amadea Choplin on Twitter at @amadeachoplin and on LinkedIn. Pex.com is the website for the LA-based video and music search engine Pex. The podcast is titled "Innovating Music Podcast" and focuses on disruptive technologies in music.
[1] Source: Search results for Pex's tracking method.
Technology plays a significant role in shaping the entertainment industry, particularly in the realm of music. Amadea Choplin, COO of Pex, emphasizes the importance of music in enhancing video content, noting that the majority of YouTube videos incorporate music segments. Pex's technology is instrumental in tracking re-used music content across multiple digital platforms, thereby facilitating royalty payments and rights management.
