Expansion isn't solely tied to amplifying volume
In a move to meet market and customer demand, ICONIC21, a company primarily known for live casino, has expanded its product offerings to include RNG slots. This strategic decision has allowed the company to offer more content to existing partners and engage new customers.
Tailored Solutions for Operators
ICONIC21 went live with a dedicated casino for SpinQuest at lightning speed and with a tailored setup. The company's studios can be customized to match the operator's branding, allowing for a more authentic connection with the player base. Every partnership should start with visibility, speed, and the right promotional push, but not stop at launch.
Focus on Flexibility and Partnership
Key strategies for suppliers in the iGaming industry to unlock growth and build stronger partnerships with operators include offering flexible, fair business agreements. ICONIC21 values partnerships beyond transactional deals, treating all partners with respect regardless of traffic volume, and engaging in collaborative efforts like content creation and innovative campaigns to deepen relationships and encourage long-term cooperation.
Customized Slot Content
In addition to slots, ICONIC21 has launched crash content with and without game hosts, and developed promo tools like Bet & Get and live tournaments. The company launches two new slot titles per month and has completed a slot series called Stellar Fruits, consisting of four titles.
Emphasis on Regional Growth and Localisation
Expanding into slots has been a strategic move for ICONIC21, as it allows the company to expand into new regions. Localisation is now a necessity in the gaming industry, going beyond language and currency to include RTPs, volatilities, and player-preferred mechanics and bonuses.
Driving Growth with Precision and Understanding
Alina Popa, chief commercial officer at ICONIC21, drives growth through precision, consistency, and understanding partner needs. Alina is known for cultivating high-performing teams, scaling new revenue streams, and forging long-lasting partnerships. The commercial strategy should guide product positioning and include flexible commercial models.
Simplifying Integration and Data Transparency
Simplifying and speeding up integration is crucial for growth, as it allows operators to quickly deploy new features, test titles, and respond to user demands. Building genuine partnerships beyond transactional deals by establishing trust through data transparency and real-time, transaction-based data sharing between suppliers and operators is also essential.
Leveraging Data-Driven Affiliate Management and Fraud Prevention
Leveraging data-driven affiliate management by selecting reputable affiliate management vendors, closely monitoring performance metrics like player acquisition and ROI, and optimizing commissions to incentivize top affiliates is another key strategy. Ensuring prompt and accurate payments to affiliates is essential to maintain strong relationships and a positive reputation. Furthermore, suppliers can combat fraud by using advanced technologies like AI to improve operator confidence and platform integrity.
By combining flexible agreements, operational support, transparent data sharing, and strong affiliate management, suppliers can unlock growth and build resilient operator partnerships in the competitive iGaming industry.
- ICONIC21, initially recognized for live casinos, has introduced RNG slots to cater to market demands and offer more content to existing partners, as well as attract new customers.
- In an effort to strengthen partnerships, ICONIC21 offers customized studios to match the operator's branding, ensuring a more authentic player connection.
- Beyond slots, ICONIC21 has launched crash content, Bet & Get promotional tools, and live tournaments, with two new slot titles released each month and a completed slot series called Stellar Fruits.
- As part of its strategic expansion, ICONIC21 focuses on localisation, understanding that regional growth now necessitates more than just language and currency adaptations.
- Ensuring growth in the competitive iGaming industry, suppliers like ICONIC21 prioritize simplified integration, transparency in data sharing, and effective affiliate management, using data-driven strategies and advanced technologies to combat fraud.
