Expanding their reach across the Middle East and North Africa, Egyptian startup Wuilt secures $2 million in funding to broaden their free website builder services.
Egyptian e-commerce enablement startup Wuilt has raised $2 million in a funding round, marking a significant milestone in its journey to expand across the Middle East and North Africa (MENA) region. The funding, which was a follow-on investment, will be used to accelerate the startup's regional expansion and product innovation initiatives.
The funding round was participated by a group of investors, including Hub71, JIMCO, Purity Tech, and a number of angel investors. The leading investors for the round were Flat6Labs and MTF VC.
Wuilt was founded in 2019 by Ahmed Rostom and Mahmoud Metwaly. Since then, the startup has been on a mission to make e-commerce accessible and simple for everyone. It offers a free web builder platform that allows individuals and businesses to create ready-made websites and e-stores with just a few simple touches, without the need for complex coding.
In April 2025, Wuilt pivoted its business model to remove barriers in the e-commerce sector and make growth possible for everyone else. Since then, over 20,000 merchants have joined the platform. The startup has also eliminated all subscription fees for its platform in Egypt.
The funding will be used to expand Wuilt's free platform across the MENA region. After the successful launch in Egypt, the startup plans to launch its platform in the UAE in Q4 2025. Following the UAE, Wuilt intends to expand its free platform to GCC countries and Turkey in Q1 2026.
Wuilt is also developing AI-powered features to support merchants in managing and scaling their businesses. The startup plans to leverage the funding to develop AI-integrated tools, such as AI-driven design customization, marketing automation, and customer insights, to help streamline e-commerce operations for small and medium-sized enterprises (SMEs) in the MENA region.
The MENA region has been affected by cost, complexity, and outdated thinking in the e-commerce sector, according to Rostom, co-founder of Wuilt. The pivot and new offerings from Wuilt aim to address these challenges and make e-commerce more accessible and affordable for everyone.
The funding round marks a significant step forward for Wuilt in its mission to empower merchants and improve the e-commerce landscape in the MENA region. With its focus on AI and regional scaling, Wuilt is positioned to join other fast-growing regional tech companies transforming traditional industries across MENA.
- The investment raised by Egyptian e-commerce startup Wuilt, primarily from Flat6Labs and MTF VC, angel investors, Hub71, JIMCO, and Purity Tech, will be utilized to expand the startup's free platform across the MENA region and develop AI-powered features to aid merchants in managing and scaling their businesses.
- Since the pivot in April 2025, Wuilt, founded by Ahmed Rostom and Mahmoud Metwaly, has been addressing the cost, complexity, and outdated thinking in the e-commerce sector of the MENA region by eliminating subscription fees and providing AI-integrated tools to help small and medium-sized enterprises (SMEs).
- The funding round signifies a significant milestone for Wuilt, as it plans to launch its free platform in the UAE in Q4 2025, followed by the GCC countries and Turkey in Q1 2026, with the aim to improve the e-commerce landscape and empower merchants in the MENA region, joining the ranks of other fast-growing tech companies transforming traditional industries across the region.
