Expanding Research and Development Operations: Establishment of Showpad Innovation Center in Bucharest
Unleashing Innovation: Showpad Opens New AI-Focused R&D Center in Bucharest
Showpad, a leading player in AI-driven revenue enablement technology, has unveiled its latest venture - an R&D center right in the heart of Bucharest, Romania.
With headquarters in Ghent (Belgium) and Chicago (US), Showpad is essentially planting its roots in Bucharest to capitalize on the city's thriving tech talent and burgeoning tech ecosystem.
According to Showpad, this move underscores their determination to quicken the development of next-gen sales technology, placing a keen focus on AI, cloud-native architectures, and advanced data analytics.
The Bucharest R&D center will be helmed by Răzvan Caciulă, freshly on board as Director of Engineering at Showpad. With over two decades under his belt in the tech sector and a notable stint as an Engineering Director at Adobe in Bucharest, Caciulă brings a treasure trove of knowledge in assembling and growing engineering teams and developing cutting-edge software products, particularly within the SaaS and AI domains.
By the end of 2025, Showpad aims to hire a team of 40 engineering and product experts at its Bucharest center. The team currently stands at 15 members.
The choice to set up base in Bucharest, Romania, was a calculated and strategic one, according to Showpad. The city boasts a robust and rapidly growing engineering ecosystem, boasting strong technical talent and a deep understanding of both Eastern and Western business cultures. Romania has also nurtured significant expertise in key areas such as SaaS and AI, making it an ideal match for Showpad's core business and future technology roadmap. The availability of a highly skilled and multilingual workforce in Bucharest further fortifies its appeal as an prime location for a global technology company like Showpad.
Showpad's plans for the Bucharest center involve the creation of independent, cross-functional teams consisting of product managers, technical leads, UX designers, and engineers. This approach demonstrates a commitment to fostering a fully empowered and innovative R&D hub.
As Hendrik Isebaert, CEO of Showpad, puts it, "Our growth is fueled by innovation, and Bucharest offers an exceptional talent pool to help us accelerate our vision. This expansion is a testament to our ambition to lead the Revenue Enablement space, delivering AI-powered solutions to businesses worldwide."
Răzvan Caciulă, Director of Engineering at Showpad Bucharest, echoes the sentiment, stating, "The Bucharest R&D center will play a pivotal role in shaping the future of our platform. We are thrilled to collaborate with the best talent in Romania and beyond to drive impactful solutions that revolutionize the way sales and marketing teams operate."
The establishment of the Bucharest center marks the next stride in Showpad's journey since its inception in Ghent in 2011, including its foray into the US market in 2013. This history of strategic expansion attests to the company's longevity vision and commitment to global leadership in the revenue enablement space.
Over the years, Showpad has managed to attract multiple funding rounds from notable global investors, among them Hummingbird Ventures, Dawn Capital, Insight Partners, and Korelya Capital. With over 1,400 customers in more than 50 countries, the platform offers solutions for sales content management, seller effectiveness, buyer engagement, analytics and insights, and coaching.
(Photo: Showpad)
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Note: Bucharest, Romania is a significant tech hub in Europe, ranking 16th among the continent's largest tech hubs and 4th in Central and Eastern Europe (CEE)[1]. The city offers a vast pool of skilled IT professionals, making it an attractive destination for companies like Showpad that focus on AI-powered solutions.
Showpad's R&D center in Bucharest aims to drive AI-powered sales enablement solutions, aligning with the city's focus on AI-driven technologies and IT-managed services[1]. By tapping into the talent and infrastructure in Bucharest, Showpad can boost its AI capabilities, innovate its sales enablement platforms, and expand its reach in the European market.
Sources:
[1] Romania Tech Hub, Bucharest - The Heart of Tech in Central and Eastern Europe, TechEUR.com
- Showpad, a company known for its AI-driven revenue enablement technology, is expanding its business by opening an R&D center in Bucharest, a significant tech hub in Europe, with a keen focus on developing next-gen sales technology, including AI and advanced data analytics.
- In aligning with Bucharest's focus on AI-driven technologies and IT-managed services, the newly established R&D center aims to enhance Showpad's AI capabilities, further innovate its sales enablement platforms, and broaden its reach in the European market.
