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EU at Crossroads: Adapt or Maintain Copyright Laws for AI

The EU must decide: adapt copyright laws for AI or stick with the status quo. The AI Act could set global standards, but some argue existing rules are enough.

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The EU is at a crossroads in addressing copyright issues posed by AI, with ongoing discussions about adapting intellectual property law to generative AI technologies. The AI Act presents an opportunity to define clear global rules, but some argue that existing EU copyright laws are sufficient and should not be altered.

The EU's current stance on additional copyright protection provisions within the AI Act remains unclear. However, it is evident that the creative sector should not rewrite existing copyright rules, as effective enforcement by regulators is crucial. The EU Copyright Directive, adopted in 2019, is deemed suitable for the AI age and does not require review.

Publishers have already demonstrated their power to block AI developers from using their content, as seen in the case of OpenAI being blocked by major French media. AI developers, in turn, have implemented tools to respect publishers' wishes, such as ChatGPT's opt-out tool and Google's new control tool. Rights holders can decide whether AI developers can use their content and negotiate remuneration agreements.

AI Act negotiators are urged to focus on promoting innovation and addressing clear risks, rather than creating unnecessary sector-specific rules. European lawmakers are advised to reduce red tape for AI developers and users to a minimum.

The EU has a pivotal role in defining clear global rules for AI and copyright. While some argue for adapting intellectual property law, others believe existing EU copyright rules are sufficient. The AI Act should aim to promote innovation and address clear risks, ensuring a balanced approach that respects both rights holders and AI developers.

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