Enterprise AI, fueled by researcher insights, secures $16.1 million in Series A funding to revolutionize enterprise insights.
In a groundbreaking move, Knit, an end-to-end, AI-native platform for consumer research, has secured $16.1 million in Series A funding, led by GFT Ventures and Ashton Kutcher's Sound Ventures. This investment marks a significant step forward in Knit's mission to revolutionise how enterprises conduct consumer research.
Brooks Deaton, VP of Data & Insights at NASCAR, has stated that Knit has enabled them to scale their research efforts without sacrificing quality or consistency. The platform automates time-intensive tasks, including analysis, synthesis, and reporting, while preserving the depth, rigor, and context that come from human insight and experience.
Knit's AI-powered features leverage a human + AI collaborative platform that combines expert in-house researchers with generative AI to deliver custom research and report-ready insights within days, rather than weeks or months. The platform learns the user’s unique research goals and style, enabling tailored, actionable, and fast insights across a variety of research use cases such as rapid concept testing, strategic customer segmentation, brand tracking, and both advanced quantitative and qualitative studies.
The funding will be used to expand product development, scale the go-to-market and research teams, and expand international research capabilities. Knit is also expanding its in-house research team to ensure every customer is paired with a skilled research partner on every project.
With traction from Fortune 500 brands like Amazon, NASCAR, Overtime, and Mars Wrigley, and investments from prominent VC firms like Sound Ventures, Knit is positioned as a leader in the researcher market for global brands.
Compared to traditional research solutions, which are often slow, expensive, and limited in scale, Knit’s AI-driven platform offers faster turnaround, cost-efficiency, deeper customization, greater scalability and global reach, human context and expertise, and seamless integration. This hybrid human-AI approach transforms enterprise research from a bottleneck into a strategic advantage, enabling sharper, real-time decision-making for Fortune 500 clients.
Looking ahead, Knit is continuing to invest heavily in new AI capabilities. For more information about Knit, visit https://goknit.com.
- The AI-powered features on Knit's platform form a human + AI collaborative platform, allowing it to deliver custom research and insights in a matter of days, compared to the weeks or months taken by traditional research solutions.
- Knit's new funding will be utilized to expand international research capabilities, scale the go-to-market and research teams, and enhance the platform's AI capabilities, further transforming enterprise research and offering a strategic advantage to Fortune 500 clients.
