Enhancement of Samsung TV Plus with Artificial Intelligence for Individualized Content Recommendations
Samsung TV Plus Unveils Major Upgrade for Enhanced Content Discovery
Samsung TV Plus has announced a significant update to its platform, bringing a major overhaul to its user interface and search capabilities. The focus of the update is on creating a more immersive, intuitive, and personalised viewing experience.
The new interface offers an Immersive Browsing Experience that simplifies navigation, featuring rich metadata and high-quality imagery for clearer context. This redesign aims to reduce scrolling and provide more discovery opportunities for viewers.
At the heart of the upgrade is the use of AI technology. The Enhanced Discovery Engine employs machine learning to understand user tastes and deliver curated suggestions and top hits. This feature is available on select 2025 Samsung TV models.
The update also introduces a Personalized Home Screen that adapts dynamically to individual viewing habits and preferences. This means that the most relevant channels, shows, and genres are showcased up front, reducing the need for extensive scrolling and discovery time.
Another key improvement is the Linear-to-VOD Integration. This feature allows users to seamlessly move between linear programming and on-demand content, offering ultimate flexibility in how they watch content.
The upgrade also includes a focus on live events with the Live Events Spotlight. This feature improves the discovery and visibility of live content such as sports, concerts, and breaking news, ensuring viewers never miss key moments.
To further enhance the search capabilities, Samsung has integrated its smarter AI voice assistant, Bixby, on the 2025 TV lineup. Bixby now offers a more natural, conversational, and personalised voice search experience powered by generative AI. It understands context and follow-up questions, allowing for fast and seamless discovery without disrupting viewing.
Salek Brodsky, senior vice president and global head of Samsung TV Plus, stated that the upgrade is the smartest and most visually stunning yet. He explained that the aim is to bring the true depth and breadth of Samsung TV Plus' high-quality programming to life, while also making content discovery easier and more enjoyable.
In summary, the upgrades to Samsung TV Plus represent its most visually stunning, intuitive, and personalised experience yet, blending advanced AI-driven search and interface enhancements to make content discovery easier and more enjoyable.
- Samsung TV Plus' Enhanced Discovery Engine, which utilizes artificial-intelligence, will deliver curated content suggestions based on user tastes for a more personalized viewing experience on select 2025 Samsung TV models.
- The update to Samsung TV Plus features a Linear-to-VOD Integration, allowing users to effortlessly transition between live programming and on-demand content, offering unparalleled flexibility in content consumption.
- To improve search capabilities, Samsung has integrated its smarter AI voice assistant, Bixby, on 2025 TV models, offering a more conversational, context-aware, and personalized voice search experience powered by generative AI, making content discovery swift and seamless.
