Enhanced Mobile Security: Norton Introduces Deepfake Detection for Audio and Visual Content
In the ever-evolving digital landscape, the risk of encountering malicious AI-generated audio and video content is becoming increasingly prevalent. To combat this growing threat, Norton, a leading name in cybersecurity, has launched an innovative solution: Norton Deepfake Protection.
Norton Deepfake Protection, integrated into the Norton Genie AI Assistant on Norton 360 mobile apps, is currently in an early access phase as of mid-2025. This groundbreaking tool is designed to analyze both audio and visual content for signs of AI-driven manipulation, helping detect fraudulent deepfake videos and audio, particularly on English-language YouTube videos.
Key features of Norton Deepfake Protection include the detection of AI-generated audio and voices commonly used in scams, analysis of visual content to identify inconsistencies or subtle deformations in physical features of people in videos, such as altered facial movements or manipulated images, and contextual cybersecurity guidance. Upon detecting a harmful deepfake, the Genie Assistant offers conversational advice and suggestions on what actions users should take next.
Initially, the tool works on mobile platforms (Android and iOS) with rollout initially targeting select Microsoft Copilot+ PCs. It is currently available in the US, UK, Australia, and New Zealand, with plans to expand to more platforms and languages in the future.
Norton emphasizes the importance of this feature as AI-generated voices and faces become harder to distinguish from real ones, increasing the risk of scams and misinformation. The company aims to build trust and confidence in consuming digital content without second-guessing authenticity.
While desktop support is coming soon, it's worth noting that later in the year, deepfake protection for AI PCs will extend to devices powered by Intel chipsets.
For press inquiries, you can contact Mike Healey at [email protected] for Gen Digital Inc., or Courtney Rowles at [email protected] for Edelman for Gen. The press release was distributed by Cision PR Newswire.
In summary, Norton Deepfake Protection is an early-access, mobile-focused tool that combines audio and visual deepfake detection with user-friendly AI-powered guidance to combat malicious AI-generated scams and manipulated media content. By staying vigilant and utilising tools like Norton Deepfake Protection, users can navigate the digital world with greater confidence and safety.
The groundbreaking tool, Norton Deepfake Protection, is designed to analyze both audio and visual content on mobile platforms, specific to English-language YouTube videos, to help detect and protect against fraudulent deepfake videos and audio. By utilizing this tool, users can navigate the digital world more confidently, as the company aims to build trust and confidence in consuming authentic digital content.
In addition to mobile devices, NortonDeepfake Protection is planned to extend its deepfake protection to Intel-powered AI PCs later in the year, as the company continues to combat the growing threat of AI-generated manipulation in the ever-evolving technology landscape.
