Discussing Retail Processes Innovation: Interview with Zoey Glover, Manager of Retail Operations at Ghanda Clothing
Ghanda Clothing, a leading fashion retailer, has made significant strides in improving their retail operations with the implementation of the IWD app. The app, which stands for In-Window Display, has received positive feedback from stores, with staff finding their jobs easier and the brand's representation improving overall.
The IWD app has streamlined communication and improved the consistency of visual merchandising across all Ghanda Clothing stores. This has been achieved by tripling the volume of directives issued to stores, allowing for more consistency and efficiency across all locations. The app provides a centralized location for all updates and memos, reducing the risk of missing critical directives.
Before implementing IWD, Ghanda Clothing struggled with aligning backend systems to fit retail spaces, resulting in issues with over- or under-stocking. With the integration of the IWD app, these problems have been addressed, enabling Ghanda Clothing to grow without compromising on quality or efficiency.
The app has also enabled remote management of tasks, eliminating the need for frequent travel by stylists and saving time and resources. This is particularly beneficial for "hot stores" (those requiring frequent updates) which can now be managed completely virtually, without the need for on-site stylists.
Ghanda Clothing's visual merchandising team was previously integrated with their in-store stock team, creating a cohesive, store-facing support system. The old directive technique was outdated and often confusing, especially for new team members. However, with the IWD app, directives are simplified and easier to follow, leading to better merchandising at all of Ghanda Clothing stores.
The feedback from stores has been positive regarding the clearer and easier-to-follow directives provided by IWD. Ghanda Clothing is excited about the potential of IWD to further improve their retail operations and is looking to continue innovating with the app. The IWD app is currently being trialed in select Ghanda Clothing stores and is expected to be rolled out across all locations in the near future.
In conclusion, the implementation of the IWD app has had a huge impact on how Ghanda Clothing's brand is represented and on the efficiency of their processes. The app has streamlined communication, improved consistency, and simplified directives, making it an invaluable tool for Ghanda Clothing's continued success in the retail industry.
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